Yatra of a new kind: When CAs met MSMEs as part of bus campaign

By M4G Bureau - December 02, 2022

Mindwave Media recently conducted a bus campaign called the ‘ICAI MSME Yatra’ for the Institute of Chartered Accountants of India (ICAI) with the ICAI bus travelling to 75 cities across the country in 75 days and conducting more than 10,000 MSME meetings.

Xtreme Media inaugurates Experience Centres in Delhi & Bengaluru

By M4G Bureau - December 01, 2022

The brand is strengthening its leadership position in LED display solutions across India through constant innovation, international partnerships, R&D, strategic alliances, organisational development, and brand creation.

Clear Channel Singapore expands pOOH offering with Broadsign SSP

By M4G Bureau - December 01, 2022

OutSmart Pro, Clear Channel Singapore’s programmatic solution will now offer advertisers a way to buy DOOH inventory programmatically through the Broadsign Reach SSP, with Clear Channel Singapore becoming the inaugural OOH partner in Singapore.

South India Talks OOH conference to be held at Courtyard by Marriott, Bengaluru on January 20, 2023

By M4G Bureau - December 01, 2022

South India Talks OOH, presented by Coral Media, having as its main theme ‘The Big Leap into Future of OOH’, will feature both state-specific sessions, as well as presentations and panels on key cross-cutting themes, such as, augmenting brand spends on OOH, long-term investments in DOOH, transit media growth opportunities, etc.

Stellar Ace sets the stage for PLAYfiesta SG 2022 in Singapore

By M4G Bureau - November 30, 2022

The 10-day event features integrated and experiential zones, live performances, among others

Food for thought aplenty with McDonald’s Cheesy Fries

By M4G Bureau - November 30, 2022

The campaign has been executed in Delhi by Glo - Greenline (The OOH arm of Lodestar UM)

Lemma appoints Reuben Lee as Director of Sales & Partnerships for Malaysia

By M4G Bureau - November 28, 2022

The current appointment is part of the company’s Southeast Asia expansion plan

‘Fly Better’ with Emirates as A380 touches down at Bengaluru

By M4G Bureau - November 28, 2022

Glo – Greenline, the OOH arm of Lodestar UM, has unveiled a high-impact campaign to highlight the whole new flying experience that the airline offers to travellers.

PPDS places sustainability as a ‘top business priority’

By M4G Bureau - November 25, 2022

Reiterates commitment to reduce waste, protect the environment and slash energy costs on Philips professional displays

BrainJam Quiz Fest 2022 in Guwahati

By M4G Bureau - November 25, 2022

OOH turns the spotlight on the quizmasters

Tourism Australia beckons Indian outbound travellers for the Down Under experience

By M4G Bureau - November 25, 2022

The campaign has been handled by Glo - Greenline (The OOH arm of Lodestar UM) and has been executed in Delhi NCR, Mumbai & Bangalore

Welspun Quick Dry Towel branding writ large on Delhi Metro Blue Line rakes

By M4G Bureau - November 24, 2022

The brand has consistently opted for OOH formats to promote this product offering

MOMS rolls out high decibel campaign for 'Raymond Parx Music Fiesta'

By M4G Bureau - November 24, 2022

For the campaign, large format & digital media were used to create an impact at key intersections and arterial roads, along with various high-reach media, such as on bus shelters, trains, and metro networks.

Bright Outdoor Media gives Bombay Realty campaign the pride of place in Mumbai

By M4G Bureau - November 24, 2022

The campaign has been executed mainly on traditional formats

BJP campaign highlights scope of amnesty on property tax dues & penalty ahead of MCD elections

By M4G Bureau - November 24, 2022

Elections to be conducted on Dec 4