Digital ad exchange DAX’s premium DOOH inventory now available through Yahoo’s omnichannel DSP

By M4G Bureau - December 20, 2022

Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of 2,400+ premium DOOH screens across the UK.

Amazon Music belts out high decibel ‘Best of 2022’

By M4G Bureau - December 19, 2022

The campaign, rolled by Rapport India, showcases the best of songs by nearly 80 artists

Times Square, Piccadilly Lights headline with Gorillaz for ground-breaking OOH performances

By M4G Bureau - December 16, 2022

Nexus Studios and Google use AR to transform both OOH landmarks into cultural experiences

Tiger Party shares outlook on how immersive experiences will transform billboards into genre-bending brand journeys in 2023

By M4G Bureau - December 16, 2022

Affinity will be the key for 2023: Tiger Party CEO Rafale Chang

JCDecaux Chief Data Officer Francois-Xavier Pierrel to keynote science of OOH at WOO MENA Forum

By M4G Bureau - December 16, 2022

Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of OOH’s Programmatic opportunity.

Japanese OOH major jeki inks deal with Moving Walls to tap into regional, global budgets

By M4G Bureau - December 15, 2022

Moving Walls will leverage itself as a global media solution partner to bring global buyers to jeki media.

MTV India collaborates with Mooz Graffiti to portray football titans at youth hub in Mumbai

By M4G Bureau - December 14, 2022

The artwork pays homage to the legends in the backdrop of the ongoing FIFA World Cup 2022 in Qatar.

Germany’s ADS-TEC Energy launches new ultra-fast charging system ChargePost

By M4G Bureau - December 13, 2022

ChargePost is an energy platform with integrated battery storage and large digital displays.

Kirloskar expresses group’s ‘Limitless’ philosophy on DOOH screens at Mumbai airport

By M4G Bureau - December 13, 2022

The new campaign looks to expound on the Limitless philosophy in a simple, relatable and engaging manner that celebrates Kirloskar’s shared philosophy with that of the innate human desire to challenge the limits and live, think and dream limitlessly.

Launch of Mopa International Airport in Goa another boost for airport media biz expansion

By M4G Bureau - December 12, 2022

Inbound tourism will be a growth lever for ad business

WOO sets up Global Sustainability Task Force led by blowUP media CEO Katrin Robertson

By M4G Bureau - December 12, 2022

"Sustainability is top of the agenda in all aspects of media and marketing right now and it's vital that WOO helps its members make their case to advertisers and legislators,” says WOO President Tom Goddard.

Will Vande Bharat Express open up merchandising opportunities?

By M4G Bureau - December 07, 2022

Such initiatives could add to the novel travel experience

Priyanka and Suresh Raina’s ‘maate’ rolls out its 1st OOH campaign

By M4G Bureau - December 06, 2022

The brand aims to establish itself as a front-runner in the premium baby care segment through increased brand awareness

AirAsia goes full throttle with pDOOH to power mega sale take-off

By M4G Bureau - December 06, 2022

A whopping 7 million free seats were offered to celebrate an incredible 700 million passengers flown in conjunction with the airline’s 21st anniversary.

Hindware makes fitting brand statements at T2, Mumbai airport

By M4G Bureau - December 06, 2022

The attractive installations, executed in association with Times OOH for a period of 6 months, amplifies the brand’s offerings and the message on saving water.