PPDS plans major digital signage launch at ISE 2023, Barcelona

By M4G Bureau - January 09, 2023

PPDS will showcase digital signage, direct view LED, professional TV (including hospitality) and interactive displays – with each being showcased within dedicated vertical settings.

Vipul Mishra, Head - Strategic Alliances and Brand Partnerships, Paytm to speak on ‘Placing OOH in brand plans for southern markets’

By M4G Bureau - January 09, 2023

Vipul Mishra will join a panel of speakers to deliberate upon how OOH can play a more pivotal part in brand campaigns across southern markets

Senthil Kumar, CBO, Dindigul Thalappakatti to address 1st South India Talks OOH Conference on Jan 20

By M4G Bureau - January 09, 2023

Senthil Kumar will be speaking on the theme of ‘Leveraging OOH for hyperlocal advertising - key success factors’.

Lamar Advertising appoints Andy Querin as Executive Director of National Sales in Canada

By M4G Bureau - January 06, 2023

Andy Querin will drive growth of Lamar’s Canadian transit network, bringing new consumer engagement opportunities for advertisers

It’s a busy start to the year for OOH in Mumbai

By M4G Bureau - January 06, 2023

Brands of all hues writ large on billboards

Meta runs into rough weather with EU ruling on use of user data for targeted advertising

By M4G Bureau - January 05, 2023

The emerging scenario could reinforce the positioning of one-to-many media like DOOH in the longer run

Adway bags ad rights at Kathgodam railway station

By M4G Bureau - January 05, 2023

Adway is part of Dehradun-based Adorn Advertising Agency

Ola S1 takes the OOH route

By M4G Bureau - January 03, 2023

The campaign runs close on the heels of the company reinforcing its strong market share of 2-wheeler EV segment

Saibal Biswas, Head of Marketing, Partnerships & PR, MediBuddy to address South India Talks OOH conference

By M4G Bureau - January 03, 2023

The conference will be organised at Courtyard by Marriott, Bengaluru on January 20, 2023.

Tech applications, immersive content, audience metrics moving the levers for OOH growth in 2023

By M4G Bureau - January 02, 2023

Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023

Xperia Group crafts ‘miracle billboard’ as a tribute to Zomato delivery staff

By M4G Bureau - December 27, 2022

The innovation was created on a billboard at Galleria Market, Gurugram

‘Football Fever’ grips audience attention at Mauritius airport

By M4G Bureau - December 27, 2022

Times OOH conceptualised and executed the ‘Football Fever’ event at the Sir Seewoosagur Ramgoolam International Airport (SSRIA), Mauritius.

Italian startup Sunspeker transforms solar panels into OOH advertising media

By M4G Bureau - December 26, 2022

Sunspeker has developed recyclable, customisable graphic covers for solar panels

Clear Channel Outdoor Holdings to sell its Switzerland business to Goldbach Group for $92.7mn

By M4G Bureau - December 23, 2022

The company continues review of strategic alternatives for its European businesses

Nila Spaces opts for roadblock DOOH advertising in Ahmedabad to promote its ‘VIDA’ project

By M4G Bureau - December 21, 2022

The impactful campaign ran on the entire Times OOH network of 118 DOOH billboards