M4G Bureau
‘Centre-read, full-motion digital billboards 5.8x more effective than traditional static roadside OOH’
By M4G Bureau - January 30, 2023
Neuro-Insight used a car-driving simulation with Los Angeles residents for the study
Zen Digital Media’s ‘Broadcoasters’ sets the stage for Republic Day celebrations at Juhu Beach
By M4G Bureau - January 27, 2023
Mumbai Police actively participated in the celebrations
Broadsign retains Out of Home Capital as Global Strategic Advisor
By M4G Bureau - January 27, 2023
OOH Capital will conduct research to provide insights associated with both programmatic and non-programmatic transactions in key markets across the globe.
JCDecaux in partnership with UNDP to support UN Joint Sustainable Development Goals Fund, underlining its role as a sustainable media
By M4G Bureau - January 25, 2023
“JCDecaux has supported major causes for a number of years globally and currently contributes to the promotion of 14 of the 17 SDGs,” says Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux
StackAdapt bolsters pDOOH offering with Broadsign collaboration
By M4G Bureau - January 25, 2023
The multi-channel digital advertising platform integrates with Broadsign OOH SSP, broadening media buyer access to premium global programmatic OOH advertising inventory.
Non-metro OOH markets have the potential to attract higher ad spends
By M4G Bureau - January 25, 2023
However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, ‘The Southern Advantage’ may not be fully leveraged.
Shell to acquire Volta in all-cash transaction valuing Volta at about $169mn
By M4G Bureau - January 24, 2023
Vince Cubbage, Interim CEO, Volta, says, “Both Volta and Shell have a demonstrated ability to meet the changing needs of customers, and this acquisition will bring that experience together to provide the options that are needed as more drivers choose electric."
Showcasing Kashi Balloon and Boat Festival
By M4G Bureau - January 24, 2023
Sharing his comments on the spectacular event promotion, Kaushal Raj Sharma, Commissioner Varanasi, said that “ancient traditions of our country need to be packaged into authentic and curated experiences for the modern travellers”
‘OOH ideal for building public awareness of Govt schemes & programmes’
By M4G Bureau - January 23, 2023
Siddalingappa B. Pujari, Managing Director, Karnataka State Marketing Communication & Advertising Ltd shares his perspectives on ‘How OOH can be pivotal to Govt communications outreach’.
‘NINFRIS, e-auctions augment ease of investment in railway media’
By M4G Bureau - January 23, 2023
Dr Anup Dayanand Sadhu, Chief Commercial Manager, South Western Railway spoke about the factors augmenting investments in railway media.
South India Talks OOH Conference today at Courtyard by Marriott, Hebbal, Bengaluru
By M4G Bureau - January 20, 2023
The conference will direct laser focus on the emerging growth opportunities in the Southern India OOH spectrum
Goldmedal boards Mumbai Metro 2A, 2B, 7 Lines with internal, external branding
By M4G Bureau - January 19, 2023
In Goldmedal's latest transit media campaign, MOMS successfully blends aesthetics and convenience within Mumbai Metros
Bandhan Bank back on OOH
By M4G Bureau - January 19, 2023
The campaign features its brand ambassador Saurav Ganguly
Lekshumanan Annamalai, Founding Partner, Coral Media to join South India Talks OOH panel on ‘The Southern Advantage’
By M4G Bureau - January 18, 2023
The panel will deliberate upon the steps to be initiated to fully leverage OOH growth opportunities in the southern markets
Wavemaker India releases Spotlight 23
By M4G Bureau - January 18, 2023
A report that captures top 23 strategic focus areas across big tech platforms and emerging technologies