foodpanda rolls out real-time user-generated content in OOH for ‘Live Like a Panda’ campaign

By M4G Bureau - February 09, 2023

foodpanda invites the public to take inspiration from the carefree nature of pandas and share how they live life to the fullest by uploading their photos on Instagram with the hashtag #LikeAPandaSG

The Brand Sigma rolls out Taneira's OOH campaign in Gurugram to promote its 1st all women store

By M4G Bureau - February 08, 2023

The OOH creative creates instant connect with its ‘Namaste Gurugram’ tagline

Volta joins Ad Net Zero as a Founding Partner for USA Chapter

By M4G Bureau - February 08, 2023

Membership furthers Volta’s leadership role in the decarbonisation of digital media

Hivestack in partnership with Italy's Grandi Stazioni Retail

By M4G Bureau - February 07, 2023

Grandi Stazioni Retail DOOH inventory is now also available to local and global advertisers via the Hivestack SSP

A peek into future with ‘Fursat’

By M4G Bureau - February 06, 2023

OTT video releases add a dash of colour to OOH canvas

Majority of pDOOH marketers are involved in planning & buying of at least one digital channel: JCDecaux UK study

By M4G Bureau - February 06, 2023

58% of marketers that plan and/or buy pDOOH are part of hybrid teams

Bright economic forecast bodes well for advertising biz

By M4G Bureau - February 03, 2023

Infrastructure development, rail expansion, EV promotion among factors that could help drive OOH/DOOH growth

WOO announces top ‘Sustainability in OOH’ panel for MENA Regional Forum

By M4G Bureau - February 03, 2023

The conference will take place during February 15-17 in Dubai.

Regional brands writ large on Aurangabad OOH canvas

By M4G Bureau - February 01, 2023

Education services, personal care products, auto brands seen most

European LED screen maker Alfalite welcomes Spain’s King Felipe VI at its company stand at ISE 2023

By M4G Bureau - February 01, 2023

The Spanish Monarch visits the stand of Europe’s only LED screens manufacturer during his visit to the AV trade show in Fira Barcelona

Australia’s OOH net media revenue scales $1bn level in 2022

By M4G Bureau - January 31, 2023

Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn

PPDS adds ‘Wave’ of sustainable management services and applications for professional display fleets

By M4G Bureau - January 31, 2023

Innovative cloud ecosystem officially goes live at ISE 2023

Nashik OOH awash with education, real estate, clothing brand campaigns

By M4G Bureau - January 31, 2023

The 4th largest city in Maharashtra has the potential for faster OOH growth

Broadsign appoints Veronica Ong as Sales Director, Southeast Asia

By M4G Bureau - January 30, 2023

As former team leader of JCDecaux’s strategic and airport advertising accounts, Veronica Ong collaborated with major global brands buying ad space on the OOH leader’s network.

‘Centre-read, full-motion digital billboards 5.8x more effective than traditional static roadside OOH’

By M4G Bureau - January 30, 2023

Neuro-Insight used a car-driving simulation with Los Angeles residents for the study