The ‘Goodness of Yogurt’ a delicious spread on OOH

By M4G Bureau - March 03, 2023

Actor Varun Dhawan exudes the brand’s energetic attributes in the creative

Broadsign promotes Frank Vallenga to Vice President of SaaS Sales

By M4G Bureau - March 03, 2023

Vallenga has been an integral member of the Broadsign team and a trusted advisor to media owners leveraging the Broadsign platform since joining the company as Sales Director in 2015.

Hivestack in partnership with Winkel Media

By M4G Bureau - March 02, 2023

This partnership will integrate Winkel Media’s DOOH inventory into the Hivestack SSP offering advertisers from around the world the opportunity to activate campaigns via both open exchange and PMP.

Laqshya Media Group’s Inventech creates first-of-its-kind AI algorithm gesture tech for Absolut Glassware

By M4G Bureau - March 01, 2023

Florian Sallaberry, Group Head- International Brands at Pernod Ricard India, says, “We are thrilled to partner with Laqshya Media Group on this Absolut Glassware Launch Activation, which showcases our shared commitment to promoting inclusion and diversity.”

Premier tech summit Big CIO Show to be held in Bengaluru on March 9

By M4G Bureau - February 28, 2023

Officially supported by NITI Aayog and powered by Intel Xeon, the 12th annual Big CIO Show will bring together a prestigious group of C-level technology innovators and leaders; the show will also feature the esteemed Big CIO Awards.

UK’s EE launches DOOH campaign to help Manchester Stay Connected at Night

By M4G Bureau - February 28, 2023

Saatchi & Saatchi London uses Ocean’s OOH tech in Manchester City Centre to power the EE campaign.

Outdoor Advertising Convention (OAC) 2023 to be held at state-of-the-art Manekshaw Centre, Delhi on July 28-29

By M4G Bureau - February 27, 2023

Doubling OOH business will be the overarching theme of the 2-day OOH flagship event

EVs will become mainstream in India: Maruti Suzuki India Senior Executive Officer (Marketing & Sales) Shashank Srivastava

By M4G Bureau - February 27, 2023

“Our estimate is this market which is 1% today will be around 3% in 2024-25, and will be about 17% in 2030 which is about out of 6 million cars, 1 million will be EVs in 2030,” he says

Yoga on the beach, powered by Zen Digital Media

By M4G Bureau - February 27, 2023

The DOOH firm launched the ‘Beach And You’ initiative for yoga enthusiasts

Atmosphere taking large strides with OOH streaming service

By M4G Bureau - February 24, 2023

The US-based company recently received a fresh round of funding

Mercedes-Benz India showcases Maybach on Bandra Focal

By M4G Bureau - February 24, 2023

The one-of-its-kind billboard provides a towering brand presence for the Maybach on Mumbai’s Western Express Highway

TagTalk expands DOOH network with presence at trending cafes, premium gyms and colleges in metro cities

By M4G Bureau - February 23, 2023

Partners fitness centres like Anytime Fitness, Cloud9, SK27 by Salman Khan, Wellness Club by Rahul Dev, and Fit7 by MS Dhoni.

Crayons Advertising aims to double its revenues by 2026

By M4G Bureau - February 23, 2023

The company has recently filed its Draft Red Herring Prospectus (DRHP) with NSE Emerge for initial public offering (IPO)

Laqshya Media Group expands its agency business in UAE & Gulf, appoints Elie Hankash as Head of Dubai office

By M4G Bureau - February 21, 2023

The new Dubai office will serve as a hub for Laqshya Media Group's operations in the UAE and Gulf region, offering a full range of services, including out-of-home media planning, buying, digital solutions, and experiential marketing.

‘Tested like Samsonite’ delivering a high decibel impact at T2, Mumbai Airport

By M4G Bureau - February 21, 2023

The airport campaign, executed by Rapport Outdoor Advertising in association with Times OOH, amplifies the toughness & durability of the product offering.