Bisleri makes a refreshing brand splash at Western Express Highway Metro Station

By M4G Bureau - March 29, 2023

The brand spread at station makes it quite ‘instagrammable’

dentsu, OOH Capital in global strategic partnership

By M4G Bureau - March 29, 2023

“OOH Capital is known for its leadership, deep industry knowledge and experience in the OOH industry, and this partnership offers strong complementary support for our business,” says Ben Milne, Global Head of Out of Home Media, dentsu.

Wonder Cement reinforces brand presence in Mumbai with campaign display on Roshanspace’s Bandra Focal

By M4G Bureau - March 28, 2023

The display is on for a month until mid-April

Sustainability will take centre stage at Global Congress in Lisbon: WOO

By M4G Bureau - March 28, 2023

The WOO Sustainability Task Force's mission is to make the global OOH media platform more sustainable and green.

Ampere joins hands with RCB to sync ‘Har Gully Electric’ with ‘Har Gully Cricket’

By M4G Bureau - March 28, 2023

The collaboration comes up ahead of IPL 2023

Indian OOH industry luminary Nabendu Bhattacharyya launches ideacafe.agency

By M4G Bureau - March 27, 2023

ideacafe.agency will concentrate on building ideas and content across the spectrum of the brand communications, says the founder

Sapphire Media is the Title Sponsor of Outdoor Advertising Convention 2023

By M4G Bureau - March 27, 2023

The OOH firm is a strong exponent of the imperative of industry-wide collaborations

Singapore's Avyan Holdings partners with All About Outdoor to launch PROOH Technologies

By M4G Bureau - March 27, 2023

The goal is to “get the market ready for audience buy instead of billboard buy”, states the company

Srishti partners UMAGINE 2023 in Chennai as outdoor digital partner

By M4G Bureau - March 23, 2023

UMAGINE, being organized by Tamil Nadu Government’s Electronic Corporation of Technology (ELCOT), brings together exponents of state-of-the-art technologies

‘We are giving brands an opportunity to create maximum impact’

By M4G Bureau - March 23, 2023

Glenn Pais, Proprietor of Clauderricks Enterprises, talks about the planning that went into setting up the massive 350 feet x 50 feet billboard at Kamshet on Mumbai-Pune Expressway. Edited excerpts of the interview with Media4Growth:

Vistar Media and Broadsign partner to streamline pDOOH transactions

By M4G Bureau - March 22, 2023

Integration of mediation layers simplifies OOH media buys across both SSPs, unlocks access to additional demand

Why did Unstop put up CVs of DU students at Metro stations?

By M4G Bureau - March 21, 2023

How the brand took over DU for a day!

Bright Outdoor Media listing on BSE SME exchange on March 24

By M4G Bureau - March 21, 2023

The public issue is pivotal to the OOH firm’s growth plans

Worldcom OOH appoints Lydia Collins as Head of International Business Development

By M4G Bureau - March 20, 2023

The appointment follows the company’s decision to expand its operations in the UK

Punjab’s Creative OOH opts for Edge1 solutioning

By M4G Bureau - March 20, 2023

The solutions are purported to deliver increased flexibility, creative capabilities, and a fully streamlined lifecycle