Global media consumption grows at accelerated 2.7% in 2022: PQ Media report

By M4G Bureau - April 10, 2023

Media consumption growth was fuelled by new, more compelling original content releases, various international sporting events and federal elections in several of the top 20 global media markets.

Shell USA acquisition of Volta is now complete

By M4G Bureau - April 05, 2023

Brandt Hastings, formerly Chief Commercial Officer of Volta, will lead the Volta business

DOOH tech solutions major Xtreme Media takes up sponsorship of The Quintessential OOH Quiz at OAC 2023

By M4G Bureau - April 05, 2023

The Quintessential OOH Quiz contest, which is organised in the open quiz format, draws the participation of all OAC delegates.

Mustufa Arsiwalla appointed as CMO, Britannia Bel Foods

By M4G Bureau - April 04, 2023

Mustufa has been a seasoned consumer marketer and brand strategist with over 17+ years’ experience in leading brand building and marketing campaigns across diverse categories.

Ampere & Royal Challengers Bangalore bring on a ‘sustainable’ cheer squad

By M4G Bureau - April 04, 2023

The ‘Ampere Take Charge Squad’ wears a sustainable attire made of upcycled, recycled, and repurposed materials at IPL matches; musical instruments of the cheer squad are made from scrap materials, including discarded parts of appliances and petrol vehicles.

Worldcom OOH achieved 26 billion OTS through 827 campaigns in 2022

By M4G Bureau - April 04, 2023

Worldcom OOH rolled out campaigns in 34 countries, across 189 cities in 2022, says the company.

Ocean Outdoor wins planning consent for advertising “sleeve” around historic Marble Arch

By M4G Bureau - April 03, 2023

Revenue raised will help conservation charity English Heritage repair the London landmark

Outdoor Advertising Awards (OAA) 2023 contest is open

By M4G Bureau - April 03, 2023

The OAA 2023 contest is being organised in 7 categories and 23 sub-categories; entries to be submitted by May 15; Awards will be given away at the OAA 2023 Awards Function at Manekshaw Centre, Delhi on July 29.

ideacafe.agency appoints Fabian Trevor Cowan as Chief Growth Officer

By M4G Bureau - April 03, 2023

Fabian He brings with him over 27+ years of professional experience.

Stroer publishes 4th Sustainability Report, expands climate strategy

By M4G Bureau - March 31, 2023

Ströer continues to develop its portfolio of sustainable solutions in terms of increasing efficiency and energy savings

Y Srinivas Raju, Head of Data & Strategy, Posterscope India moving on

By M4G Bureau - March 31, 2023

Srini has had a decade long stint with the company

Oracle Red Bull Racing signs up PPDS as sole Digital Display Supplier for 2023 & 2024 Formula One World Championship Seasons

By M4G Bureau - March 31, 2023

PPDS becomes Oracle Red Bull Racing’s exclusive digital display supplier for race day weekends, and Innovation Partner for team’s technology campus.

Prakash Arts takes up Associate Sponsorship of OAC 2023

By M4G Bureau - March 30, 2023

The OOH business group has steadfastly extended its support for all key industry-wide initiatives

20th Century Studios bags top honours at OBIE Awards 2023 for ‘Avatar: The Way of Water’ spectacular OOH campaign

By M4G Bureau - March 30, 2023

The OBIE Hall of Fame went to Netflix for their consistently exceptional creative work

boAt teams up with three IPL teams, launches the #WearYourSmart campaign

By M4G Bureau - March 29, 2023

The brand is planning a 360-degree campaign