Chennai set for large format OOH comeback

By M4G Bureau - April 25, 2023

Tamil Nadu Government Gazette Extraordinary provides for applications for putting up a range of outdoor advertising devices including hoardings.

Avinashi Outdoor Advertising takes up sponsorship of Cocktail & Dinner at OAC 2023

By M4G Bureau - April 24, 2023

The OOH media owning firm reinforces its contribution toward fostering the spirt of partnership in the OOH industry.

OOH has a major bearing on in-person shopping decisions: OAAA study

By M4G Bureau - April 24, 2023

Influencer marketing lends heft to OOH impact

San Diego-based GDX Studios onboards Amanda Byrd as Director of Growth

By M4G Bureau - April 24, 2023

The marketing veteran refocuses speciality to experiential marketing industry as brands continue to invest in IRL (in real life) experiences

Ahmedabad OOH exudes vibrancy

By M4G Bureau - April 21, 2023

Snapshots of campaigns running on large format media

PCMC plans strong action to remove unauthorised media

By M4G Bureau - April 20, 2023

Structural stability audits called for

Xtreme Media installs India’s largest digital billboard

By M4G Bureau - April 20, 2023

With a pixel pitch of 5.9mm, screen size of 18.3m x 12.2m and 3078 x 1944 screen resolution, the installation of this screen is set to elevate outdoor advertising in India

OOH advertising attracts more attention than social media, streaming ads: UK-based 75Media

By M4G Bureau - April 19, 2023

Joe Lawson, Sales Sirector, 75Media shares 12 tips to ensure OOH campaigns drive sales

Sunrisers Hyderabad partners with Mera Hoardings for multi city OOH campaign

By M4G Bureau - April 18, 2023

The campaign sees Mera Hoardings making extensive use of their media assets across Andhra Pradesh and Telangana

Australia’s oOh! engages Hivestack, Vistar Media as SSP partners

By M4G Bureau - April 17, 2023

Emma Hegg, Group Director – Platforms, oOh! says: “Hivestack and Vistar Media’s capabilities in programmatic technology will further complement how clients engage with us now and into the future.

PPDS teams up with software firm Telelogos to bring advanced content and device management solutions to Philips Tableaux

By M4G Bureau - April 14, 2023

Latest collaboration between PPDS and Telelogos sees the software publisher provide the first fully approved content and device management solution for the new Philips Tableaux series of Advanced Colour ePaper displays.

‘Mumbai Meri Jaan’ exudes high energy in the Maximum City

By M4G Bureau - April 13, 2023

Snapshots of the campaigns in the city

‘Even a modest increase in DOOH screens will lead to a burgeoning pDOOH industry’

By M4G Bureau - April 13, 2023

“Working with numerous brands and launching over 500+ programmatic DOOH campaigns has proven that this is a reality, that it has been tested,” asserts Gulab Patil, Founder & CEO, Lemma in an interview with Rajiv Raghunath.

Podhigai Ads wins exclusive Kochi Metro train branding rights up to 7 years

By M4G Bureau - April 11, 2023

The exclusive advertising rights include metro train’s interior and exterior branding options which include exterior coach full wrap, interior panels options like posters, stickers and digital screens and many more

JCDecaux partners with fashion giant GAP for Mumbai metro campaign

By M4G Bureau - April 11, 2023

The American fashion brand capitalized on Mumbai metro's advertising potential to promote it's spring-summer collection.