What keeps Mumbai OOH ticking

By M4G Bureau - May 15, 2023

A large city population, high GDP and personal income levels, high traffic density, northbound retail consumption, and growing industrial and commercial activities are among the chief factors that make Mumbai the most attractive OOH advertising destinations in the country.

Rohit Markanday, DGM, Trade Marketing, Adani Wilmar part of OAA Jury for 2023

By M4G Bureau - May 15, 2023

“Acknowledgement and appreciation always bring the best out of any individual or a team. What best platform can one get other than OAA,” says Rohit Markanday.

Global consumer spending on media content grew 10.8% to $930.66bn in 2022: PQ Media

By M4G Bureau - May 12, 2023

US remains the largest consumer media and tech market.

Adkom, Blip, Broadsign in pDOOH collaboration

By M4G Bureau - May 12, 2023

The integration unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape.

Ritu Mittal, Head of Marketing & Digital, Bayer, joins OAA 2023 Jury

By M4G Bureau - May 11, 2023

A passionate marketer and experienced business leader, Ritu brings a wealth of experience in brand building, business strategies, marketing, among other verticals.

Khadim India unveils ‘Cholche Khadim Cholbe Khadim’ campaign in Kolkata

By M4G Bureau - May 11, 2023

Showcases the brand’s legacy of six decades in the footwear segment

Billboards highly effective venue in pDOOH advertising: Vistar Media study

By M4G Bureau - May 11, 2023

Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications, the study says.

OOH veteran Pratap Bose passes into the ages

By M4G Bureau - May 10, 2023

Pratap last served as Founder & Chairman of The Social Street until May 2020

Ketan Bharati, VP – Global Marketing Operations, Truecaller joins OAA Jury for 2023

By M4G Bureau - May 09, 2023

Ketan has a wealth of experience in diverse sectors such as FMCG, telecom, entertainment and broadcasting

PPDS to showcase latest suite of Philips professional displays at InfoComm Asia 2023

By M4G Bureau - May 09, 2023

Part of an ongoing expansion and investment into the Asian market, PPDS will exhibit its latest suite of Philips dvLED, interactive displays and digital signage solutions – including the ground-breaking Philips Tableaux Advanced Colour ePaper display

Ashish Morone, SVP & Head – Marketing Communication, HDFC Bank part of OAA 2023 Jury

By M4G Bureau - May 09, 2023

A marketing veteran with over 20 years of experience leading some of the biggest brands, Ashish joins the distinguished OAA Jury for 2023 contest.

Podhigai Ads wins exclusive Madurai Airport advertising rights up to 7 years

By M4G Bureau - May 08, 2023

The exclusive advertising rights include Airport’s interior and exterior premium static and digital media branding options

Piccadilly Lights joins celebrations to mark historic Coronation weekend in the UK

By M4G Bureau - May 08, 2023

Coronation content appeared on large format city centre and roadside screens

Zest Outdoor achieves Guinness World Record for highest number of solar panels on a billboard

By M4G Bureau - May 08, 2023

With 84 solar panels, Zest Outdoor will deliver over 3 lakh units over next five years of solar energy to the Railways.

ideacafe.agency appoints Y Srinivas Raju as Chief Strategy Officer

By M4G Bureau - May 08, 2023

Srinivas Raju was earlier with Posterscope India as Head of Data & Insights