Abhinav Iyer, SGM – Marketing & Strategy, Muthoot Group joins OAA 2023 Jury

By M4G Bureau - May 23, 2023

Abhinav has been the driving force behind Muthoot’s marketing initiatives for close to a decade

Apparel brand Bombas returns to OOH in NYC with messages about homeless people

By M4G Bureau - May 23, 2023

The campaign runs on JCDecaux NYC network

Media.Monks India CCO Azazul Haque to Co-Chair OAA 2023 Jury

By M4G Bureau - May 22, 2023

In a 2-decade career, Azazul has worked with Bates, Publicis, Lowe, Mudra, McCann and Contract on brands like Nescafe, Coke, Nestle Maggi, Domino’s Pizza, Dabur, Maruti Suzuki, Havells ICICI Bank, Bajaj Auto, Star Plus, Milton, MP Tourism and Rajasthan Tourism.

Full motion DOOH brand videos significantly boost sales, attract new customers:oOh!media study

By M4G Bureau - May 22, 2023

The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion

Talon’s Grand Visual in key partnership with Whisk

By M4G Bureau - May 19, 2023

Grand Visual’s creative expertise combines with Whisk’s innovative technology platform.

Wieden+Kennedy India CCO Santosh Padhi (Paddy) to Chair OAA 2023 Jury

By M4G Bureau - May 18, 2023

Over the last 25+ years in the advertising world, Paddy has won over 200 international and over 300 local awards, multiple golds, and Grand Prix titles, making him one of the most awarded creatives in India.

Empowering CX in India: Driving growth and efficiency for global brands through CX innovation

By M4G Bureau - May 17, 2023

The World CX Summit – India was designed to offer an exceptional learning opportunity for the attendees with informative discussions, inspiring presentations, highlighting the latest trends and techniques in the field of CX innovation. The Indian edition of the World CX Summit aimed to broaden its objectives providing a platform for leaders in government and industry to come together and exchange ideas on how to tackle the latest challenges in the field.

Broadsign ushers in next-generation ad server

By M4G Bureau - May 17, 2023

Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.

Rupa Jon promotes comfort wear for consumers this summer season

By M4G Bureau - May 16, 2023

Connect OOH executes the brand campaign

Bikano launches 'Maa Se Behtar Hume Jaane Kaun' campaign

By M4G Bureau - May 16, 2023

The brand conducted a unique Mother's Day activity targeting new mothers at hospitals in Delhi-NCR on May 13-14

Lack of knowledge still a barrier for OOH and price remains high on the agenda: 75Media report

By M4G Bureau - May 16, 2023

The UK-based outdoor media operator analyses the latest outdoor search trends

PPDS 'Global Partner Alliance' network expands into India, China

By M4G Bureau - May 16, 2023

Commits to deliver unrivalled regional support and international expertise

Bright Outdoor Media operationalises digital billboards at Andheri West, Mumbai

By M4G Bureau - May 16, 2023

The company extends its media offerings with forays into DOOH space

Rohan Ekbote, GM, Vodafone Idea joins OAA 2023 jury

By M4G Bureau - May 15, 2023

Rohan has over 15 years of marketing and advertising experience across the media landscape.

OAA 2023 entries submission deadline extended to May 25

By M4G Bureau - May 15, 2023

OOH works executed during April 1, 2022 and March 31, 2023 eligible for submission as entries.