Ocean Outdoor drives retail and roadside development in Scotland’s OOH market

By M4G Bureau - May 31, 2023

Ocean is installing two large format full motion screens (5m wide x 7.5m high), working in partnership with Edinburgh St James.

OMIG launches open-source OOH audience measurement framework

By M4G Bureau - May 31, 2023

The Outernet Marketing Innovation Group (OMIG) is a regional industry initiative spearheaded by Moving Walls and The Association of Advertising and Marketing Singapore (AAMS)

JCDecaux acquires Clear Channel businesses in Italy & Spain

By M4G Bureau - May 31, 2023

Jean-Charles Decaux, Co-CEO of JCDecaux, says the two independent acquisitions are part of JCDecaux’s selective external growth strategy.

Udit Mittal, DGM, Tata Motors joins OAA 2023 jury

By M4G Bureau - May 30, 2023

Udit is an automotive enthusiast with over 13 years of experience in media planning and buying and has worked for some of the biggest automotive OEMs

Alfalite in distribution agreement with Vitech US Inc. for Latin America markets

By M4G Bureau - May 30, 2023

“We are seeing a growing demand for LED panel solutions throughout Latin America,” says Pablo Paludi, Sales Director of the Pro AV division of Vitech US.

Ammar Millwala, Head – Integrated Marketing, Aditya Birla Capital part of OAA 2023 Jury

By M4G Bureau - May 29, 2023

An integrated media specialist, Ammar has over 14 years of experience in the industry, working with both agencies and brands.

Vi John and Cupshup launch Vi John Premier League Campaign

By M4G Bureau - May 29, 2023

The personal grooming brand launched an extensive campaign which saw integration of online channels for increased engagement and impressions

CarDekho wows audiences with billboard innovations

By M4G Bureau - May 29, 2023

The stunning executions have been carried out by OOH major NS Publicity

Top honour for Xperia Group at Goafest’s Media Abby awards

By M4G Bureau - May 29, 2023

The OOH experiential agency won Gold in Innovative Use of Cinema

Hyundai Motor India launches digital float activations to take Grand i10 NIOS to the doorstep of hinterland households

By M4G Bureau - May 26, 2023

By deploying 36 digital floats, HMIL aims to cover 582 rural locations across 27 states

PPDS partners with AV service platform provider Userful

By M4G Bureau - May 26, 2023

The Partnership sees select Philips digital signage and dvLED displays become officially certified for the Userful Infinity Platform, bringing advanced control and secure management to enterprise customers and mission critical displays.

Celebrate excellence, says Siddharth Anand, GM – Marcom, Havells India who joins OAA 2023 Jury

By M4G Bureau - May 26, 2023

“OAA is an ideal platform for recognition of works of excellence,” states Siddharth

Saket Agarwal, GM – Brand & Marketing, D’Decor joins OAA 2023 Jury

By M4G Bureau - May 25, 2023

Saket is a seasoned marketing professional with 15+ years of experience, working with D’Décor and FCB

Girish Ahuja, Head of Marketing, Hamilton Housewares part of OAA 2023 Jury

By M4G Bureau - May 24, 2023

In his near 3-decade career, Girish has also worked with large organizations like TVS, Philips, Onida, Godrej and Videocon

Vadilal goes all in this summer with the launch of pan-India campaign of its ice creams

By M4G Bureau - May 23, 2023

As the summer reaches its peak, Vadilal has found the perfect opportunity to launch an OOH campaign to promote its range of sweet treats