Ethinos, ideacafe.agency enter strategic collaboration

By M4G Bureau - June 15, 2023

The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated solution, says Nabendu Bhattacharyya, Founder, ideacafe.agency

India Daily Live launches country-wide DOOH campaign

By M4G Bureau - June 15, 2023

The newly launched news channel made use of as many as 2,000 digital screens across numerous cities in India

Vikram Sakhuja, Group CEO of Madison Media & OOH to address OAC 2023 in Delhi

By M4G Bureau - June 14, 2023

Vikram will be sharing his perspectives on ‘How best OOH integrates with multichannel marketing strategy’

Rekha Nahar, GM & Head – Marketing, Jockey India, joins OAA 2023 Jury

By M4G Bureau - June 13, 2023

An alumnus of the SP Jain Institute of Management & Research, Rekha brings with her over 16 years of experience in the FMCG marketing

KLM Royal Dutch Airlines introduces new Premium Comfort Class on India routes

By M4G Bureau - June 12, 2023

The launch highlights the importance of India as a focus market for KLM. The new cabin is available on flights between Bengaluru, Delhi and Mumbai to Amsterdam.

ideacafe.agency announces key leadership hires

By M4G Bureau - June 12, 2023

Right people in the right place can drive revolutionary change, says Nabendu Bhattacharyya, Founder of ideacafe.agency

Kaushik Outdoors celebrates World Environment Day, commits to promote conservation

By M4G Bureau - June 12, 2023

This year’s theme “Join the Green Revolution” is aligned with the company’s values of environmental responsibility and sustainability

MOMS, Laqshya and Tribes win OOH advertising rights for Maruti Suzuki

By M4G Bureau - June 09, 2023

The deal, worth reportedly Rs 100 crore will see the specialist agencies working with the automobile giant for their outdoor advertising campaigns.

Reckitt celebrates World Environment Day with launch Dettol Climate Resilient School in Uttarakhand

By M4G Bureau - June 09, 2023

Leading consumer health and hygiene company Reckitt, inaugurated the first Dettol Climate Resilient School in Uttarkashi, a district in Uttarakhand on World Environment Day

Pankaj Madaan, GM – Marketing, TECNO Mobile India joins esteemed list of OAA 2023 Jury

By M4G Bureau - June 09, 2023

With over 18 years of experience in marketing and sales, Pankaj has worked at some of the biggest organizations such as HCL, ICICI Lombard, and SBI Life Insurance.

Metro rail media – Miles to go

By M4G Bureau - June 09, 2023

Metro rail networks make a neat cut for advertising

Sunteck beautifies Naigaon on World Environment Day

By M4G Bureau - June 08, 2023

‘Sustainability is central to Sunteck’, maintains the organisation.

VIOOH launches new real-time platform alongside suite of premium features

By M4G Bureau - June 08, 2023

VIOOH Trading Manager enables OOH media owners to trade their inventory programmatically with 40 leading DSPs in real time.

JCDecaux unveils its Climate Strategy aimed at achieving Net Zero Carbon by 2050

By M4G Bureau - June 08, 2023

This initiative reaffirms the JCDecaux Group's commitment to active participation in the fight against climate change by adopting eco-responsible practices

Matt Steffenson, Director of Supply, APAC, Vistar Media to address OAC 2023 on pDOOH

By M4G Bureau - June 07, 2023

Matt will be sharing his perspectives on the success factors of pDOOH, drawing upon case studies, and the pain-points of media owners and buyers that get addressed.