‘Regulatory environment is more friendlier now’

By M4G Bureau - June 28, 2023

Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this medium, the business prospects will further improve

Dwarika Prasad Uniyal, Pro VC, RV University to address OAC 2023 on talent acquisition & development

By M4G Bureau - June 27, 2023

Dr Uniyal will be sharing his perspectives on ‘Building a game-changing talent strategy for OOH’

‘Roadside DOOH is on a revolutionary journey’

By M4G Bureau - June 27, 2023

Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.

Aatika Ansari, AGM – Media & Digital, Pernod Ricard India joins OAA 2023 jury

By M4G Bureau - June 26, 2023

Aatika brings with her a wealth of experience in consumer first strategies having worked with agencies and brands across various segments

Canara Bank ad jingles amplify the brand’s messaging on Sharma Srishti Synergy operated RDN

By M4G Bureau - June 26, 2023

S Kumar, MD of Srishti Communications says this is a move to maximise the AOOH opportunity

Zivame launches #meetyourrigthfit OOH campaign

By M4G Bureau - June 23, 2023

The campaign aims to address women’s struggles with ill-fitting undergarments

OnePlus takes brand activation to new level with OnePlus Road Trip

By M4G Bureau - June 23, 2023

The brand has converted a truck into a mobile experience center that will tour various cities of India

boAt celebrates World Music Day with unique QR- embedded billboards

By M4G Bureau - June 23, 2023

The audio and electronics brand integrated QR codes on their boards which redirects viewers to boAt’s website where they can learn more about the artists

Celebrated Actor & Padma Shri Awardee Manoj Bajpayee to address Outdoor Advertising Convention 2023 in Delhi

By M4G Bureau - June 23, 2023

Manoj Bajpayee will be speaking on the theme of ‘Getting the best out of life's roller-coaster rides’

US’ EduBirdie unveils its ‘Way Out of Burnout’ project, painting New York’s Skyline to draw attention to academic burnout

By M4G Bureau - June 23, 2023

EduBurdie joined forces with graffiti icon Lady Pink to create a series of murals across the state and highlight the alarming rates of poor mental health in the US academic system.

A 75Media guide on how to create an impactful OOH campaign

By M4G Bureau - June 23, 2023

The beauty of out-of-home is that it’s very scalable – so it’s as suitable for global brands as it for small local businesses, says Paul Inman, MD of UKJ’s 75Media

Sylvester daCunha, creator of the iconic ‘Amul Girl’ no more

By M4G Bureau - June 22, 2023

The advertising veteran passed away on Tuesday in Mumbai.

Train 18 creator Sudhanshu Mani will be addressing Outdoor Advertising Convention 2023 in Delhi

By M4G Bureau - June 22, 2023

Sudhanshu Mani will share his thoughts on ‘Disruptive thinking: the secret sauce of business transformation’

Malabar Gold & Diamonds renews association with RRR actor NTR Jr.

By M4G Bureau - June 21, 2023

The association will see the actor feature in Malabar’s upcoming consumer campaigns

UK’s TMW Unlimited, Trussell Trust help food banks support their local communities

By M4G Bureau - June 21, 2023

Campaign was a winner in Ocean Outdoor’s annual digital creative competition