M4G Bureau
Ocean Outdoor introduces long form with Headliner network
By M4G Bureau - July 04, 2023
Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.
Flux Outdoor CEO Liam Rushforth to speak on the creative potential of DOOH at OAC 2023 in Delhi
By M4G Bureau - July 04, 2023
Flux Outdoor is working globally with the world's biggest advertisers and across 250 publishers
'I would love to see outdoor being seen as a reach medium'
By M4G Bureau - July 04, 2023
Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but not the reach, observes Abhijit Sengupta, CEO, OAP
Apex Court restrains MCD from imposing fee on non-commercial publicity displays at fuel stations
By M4G Bureau - July 04, 2023
The court takes cognizance of the non-commercial aspect of the messaging displayed on the hoardings, signages, etc
Ocean Outdoor brings Wimbledon Experience to W12 and SW11 in partnership with Vodafone
By M4G Bureau - July 03, 2023
Selected tennis highlights will be shown in 13 UK cities
Dr Amit Kumar Jain, Director (Ops & Services), Delhi Metro to address OAC 2023
By M4G Bureau - July 03, 2023
Dr Jain will be speaking on the theme of ‘How a growing DMRC network is creating greater advertising opportunities’
‘DOOH cut out for great storytelling’
By M4G Bureau - July 03, 2023
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media assets are still largely available only in the major markets.
McCann wins advertising rights for Air India
By M4G Bureau - July 01, 2023
The advertising agency won the rights following an extensive multi-agency pitch
Mayhew takes Love for Life campaign to Westfield London
By M4G Bureau - June 30, 2023
Mayhew was a winner in Ocean’s annual digital creative competition
‘Multiple brands leverage roadside DOOH in innovative ways’
By M4G Bureau - June 30, 2023
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes storytelling to a whole new level.
DLF Malls introduces innovative mirrored messages
By M4G Bureau - June 30, 2023
The innovative mirrors combine cutting-edge technology with privacy-focused messaging to create a secure space for women to connect and support each other
Netflix promotes latest season of ‘Black Mirror’ using viewer images
By M4G Bureau - June 29, 2023
The streaming behemoth let users submit their own images to a website which were then used for the campaign.
Caroda, Adform, Trina Marketing launch first pDOOH open auction in South Africa
By M4G Bureau - June 29, 2023
Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store Digital-Out-Of-Home (DOOH) advertising network in South Africa.
‘DOOH assets draw attention much quicker’
By M4G Bureau - June 29, 2023
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue with sharing the ad space with other brands as well.
ideacafe.agency crafts unique ‘Fitness Billboard’ for Bajaj Allianz Life Diabetic Term Plan
By M4G Bureau - June 28, 2023
The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.