Santoor unveils multi-state campaign featuring Varun Dhawan and Mahesh Babu

By M4G Bureau - July 12, 2023

The campaign, executed by Laqshya Media Group, covers over 100 cities across 8 states

US’ Basis Technologies in tie-up with Vistar Media for DOOH

By M4G Bureau - July 12, 2023

Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media

Noise CMO Gaurav Mehta to address OAC 2023 on 'How to prevent commoditisation of OOH buying’

By M4G Bureau - July 11, 2023

In a career spanning 2 decades, Gaurav Mehta has been instrumental in driving the success of renowned brands such as Yahoo, OLX, Car Dekho, and Zupee; he now leads Noise’s marketing strategies

GM Modular takes over Kochi metro

By M4G Bureau - July 10, 2023

The campaign, executed by The Brand Sigma, includes train wraps as well as internal train branding.

Ocean Outdoor’s 2023 digital creative competition opens with a £500,000 prize fund

By M4G Bureau - July 10, 2023

Participants can submit original ideas, six of whom will be featured on Ocean’s premium full motion DOOH network.

Jury rounds for Outdoor Advertising Awards (OAA) 2023 conclude with winners to be announced on 29th July

By M4G Bureau - July 10, 2023

The esteemed jury evaluated and shortlisted entries from across 6 categories

US’ Major League Cricket partners with Mera Hoardings to promote inaugural season

By M4G Bureau - July 10, 2023

The League promotion will be conducted across the US and India.

‘Audience data is key to DOOH success’

By M4G Bureau - July 10, 2023

Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.

‘We need to build merit for DOOH’

By M4G Bureau - July 07, 2023

Vikas Nowal, Country Head & Co-Founder, Interspace Communications points out that currently the content on the digital OOH screens in India are not compelling enough; they have to be interactive and create a ‘wow’ factor

Vistara celebrates ’50 Million Stories’ with DOOH campaign at major airports

By M4G Bureau - July 06, 2023

The airline which commenced operations in 2015, has reached the coveted milestone of carrying 50 million passengers.

Anita Nayyar, COO - Media & Communication, Patanjali Ayurved to address OAC 2023 in Delhi

By M4G Bureau - July 06, 2023

Anita Nayyar will be sharing her perspectives on OOH and impact advertising

‘DOOH has grown in scale & quality’

By M4G Bureau - July 06, 2023

Haresh Nayak, Founder & CEO, Connect Network says the rapid increase in number of DOOH screens available across the country is a testament to this medium’s growing significance

Tata Motors’ Altroz iCNG shows off boot space at Mumbai Airport’s T1 terminal

By M4G Bureau - July 05, 2023

The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World

PwC India M&E vertical head Rajib Basu to speak at OAC 2023 in Delhi

By M4G Bureau - July 05, 2023

Rajib Basu will be sharing his perspectives on 'What’s attention economy got to do with media: Direction finders for OOH’

‘Static and DOOH media work in tandem’

By M4G Bureau - July 05, 2023

DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications