Arkaprava Ray, Head, Marketing Strategy, Brand Partnerships & Events, HSBC India joins OAC 2023 brand panel

By M4G Bureau - July 20, 2023

Arkaprava Ray will be sharing his thoughts on ‘How an evolving OOH can be pivotal to brand marketing’

Ocean Outdoor brings SPACE INVADERS world playground to Europe

By M4G Bureau - July 19, 2023

Powered by Google’s ARCore and Geospatial API, SPACE INVADERS: World Defense launched on Tuesday, July 18 in cities across the world

‘Indian OOH sector to grow by 9.9%’ – PwC Report

By M4G Bureau - July 19, 2023

The report predicts India to outperform all markets in the Asia Pacific region

Ruchika Gupta, Marketing Director, Beam Suntory India to speak on ‘How an evolving OOH can be pivotal to brand marketing’ at OAC 2023

By M4G Bureau - July 19, 2023

OAC 2023 will be held at Manekshaw Centre, Delhi on July 28-29

The OOH changemakers at OAC 2023

By M4G Bureau - July 18, 2023

M4G spoke with Vishwanjali Technology as they prepare to present their innovations at the OOH Expo.

Apple TV announces Lionel Messi’s MLS arrival with cryptic billboard

By M4G Bureau - July 18, 2023

Messi moved to David Beckham-owned Inter Miami CF of the Major League Soccer after expiration of his contract at French club PSG

George Kovoor, SVP & GM, India Beverages Sustainability, PepsiCo India to address Outdoor Advertising Convention 2023

By M4G Bureau - July 18, 2023

George Kovoor will speak on the ‘The 2Ps for Business - Purpose & Profit’

Angel Investor & Business Strategist Lloyd Mathias to moderate OAC 2023 panel on 'How to prevent commoditisation of OOH buying’

By M4G Bureau - July 18, 2023

The panel speakers are Gaurav Mehta, CMO, Noise; Atul Shrivastava, CEO, Laqshya Media Group; and Junaid Shaikh, MD, RoshanSpace

“Clients are more aware of what they want from their assets”

By M4G Bureau - July 18, 2023

Naveen Kumar, Founder and CEO, INFONICS Technologies talks about how his firm has changed its outlook towards servicing clients in an evolving DOOH ecosystem.

RoshanSpace MD Junaid Shaikh joins OAC 2023 panel to discuss 'How to prevent commoditisation of OOH buying’

By M4G Bureau - July 17, 2023

The panel discussion will centre on resolving the underlying issues that limit Indian OOH industry’s efforts to deliver the best value and profit from it.

Amit Sinha, GM – Marketing, PNB MetLife India Insurance to address OAC 2023 in Delhi

By M4G Bureau - July 17, 2023

Amit Sinha will be sharing his perspectives in a panel discussion on ‘How an evolving OOH can be pivotal to brand marketing’

L&T Metro Rail (Hyderabad) invites RfP for exclusive train branding rights

By M4G Bureau - July 17, 2023

The ad rights will be awarded for a period of 5 years, extendable by another 5 years.

US’ Screenverse opts for Place Exchange’s PerView solution

By M4G Bureau - July 14, 2023

PerView solution provides buyers and sellers the ability to measure every type of OOH media asset using dynamic, deterministic data to deliver up-to-date measurement insights specific to each location

‘License fee on roadside DOOH way too high’

By M4G Bureau - July 13, 2023

Anoushka Khanna, Director of Priya Communication underlines the need for rationalising the license fee and bringing in standard norms for DOOH

Laqshya Media Group CEO Atul Shrivastava joins OAC 2023 panel of speakers

By M4G Bureau - July 13, 2023

Atul Shrivastava will be sharing his perspectives in a panel discussion on 'How to prevent commoditisation of OOH buying’