OAC 2023 commences with riveting talks on challenges and opportunities for OOH segment

By M4G Bureau - July 28, 2023

The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.

Outdoor Advertising Convention (OAC) 2023 gets underway at Manekshaw Centre in Delhi

By M4G Bureau - July 28, 2023

The 17th edition of OAC kicked off today in Delhi at the Manekshaw Centre with two days of talks and discussion on avenues to drive the OOH industry forward.

1 day to go for OAC 2023 - India's foremost platform for knowledge sharing and networking

By M4G Bureau - July 27, 2023

The 17th edition of the Outdoor Advertising Convention will be held over two days and will feature panelists and speakers from diverse business background

Chandrika soaps launches state-wide campaign in Maharashtra

By M4G Bureau - July 26, 2023

The brand aims to widen its consumer base outside it’s home base of Kerala.

World Out of Home Organization announces 2nd APAC Regional Forum

By M4G Bureau - July 25, 2023

The Forum will be held in Bali, Indonesia from November 1-3

Wallop Advertising engages Edge1 for robust campaign planning, execution, monitoring solutions

By M4G Bureau - July 25, 2023

Edge1's real-time monitoring and reporting functionalities offer Wallop Advertising insights into campaign performance, audience engagement, and return on investment (ROI)

‘Our Inventory Management System will redefine the way media owners sell and manage sites and campaigns’

By M4G Bureau - July 24, 2023

M4G spoke with Adarth Technologies as they prepare to present their innovations at the upcoming OOH Expo in Delhi.

Jayen Mehta, Incharge MD, GCMMF (Amul) will be addressing OAC 2023 in Delhi

By M4G Bureau - July 24, 2023

Jayen Mehta will speak on the theme of 'India's Largest FMCG Dairy Brand Built on OOH'

‘OOH Expo holds significant importance for businesses’

By M4G Bureau - July 24, 2023

M4G spoke with EverGlow LED as they prepare to present their innovations at the upcoming OOH Expo in Delhi.

Driving India’s DOOH revolution forward

By M4G Bureau - July 22, 2023

M4G spoke with Xtreme Media and Aura Digital as they prepare to present their innovations at the upcoming OOH Expo in Delhi.

Bandhan Bank SVP & Head - Marketing Apurva Sircar to address OAC 2023 in Delhi

By M4G Bureau - July 21, 2023

Apruva Sircar will be participating in a panel discussion on ‘How an evolving OOH can be pivotal to brand marketing’

75Media adds new headline site in Birmingham

By M4G Bureau - July 20, 2023

Part of the RISE Network, the portfolio of this network has grown by 800% in the last two years

Aditya Birla Capital launches multi-city campaign to promote Multi Asset Allocation Fund

By M4G Bureau - July 20, 2023

Spread across 17 cities and utilizing more than 1,000 media units, the campaign was executed by Platinum Outdoor.

‘We are witnessing the fourth industrial revolution’

By M4G Bureau - July 20, 2023

Shashank Shah, Co-Founder, UtopiaTech shares his thoughts on the changing trends and landscape of the Indian OOH sector ahead of the upcoming OOH Expo in Delhi on 28th and 29th July.

Shashank Srivastava, Senior Executive Officer, Maruti Suzuki to address OAC 2023 in Delhi

By M4G Bureau - July 20, 2023

Shashank Srivastava will be sharing this perspectives on ‘How OOH can take a brand campaign many a mile’