‘Information overload has led to shorter attention spans’

By M4G Bureau - August 07, 2023

With the rise of short form of content and the sheer amount of it, consumer attention has become the new currency that brands are vying for says Rajib Basu, Partner, PwC India.

Eifel Tower erected in Mumbai as part of promotion for ‘Bawaal’

By M4G Bureau - August 04, 2023

The structure was juxtaposed with the billboard in Mumbai’s Juhu area.

Madison Media moves up to be the World’s 4th largest Independent Media Agency

By M4G Bureau - August 04, 2023

A report released by RECMA, an independent global rating agency, saw Madison move up a spot from rank 5 to rank 4 this year.

Stellar Ace unveils Green Package for ESG advertisers

By M4G Bureau - August 03, 2023

Green Package, is a first-of-its-kind initiative to support all companies that need to promote their green efforts

Vodafone celebrates Best in London Network Award with showstopping OOH wrap of Marble Arch

By M4G Bureau - August 03, 2023

Vodafone becomes first brand to take OOH spot on new Marble Arch advertising sleeve

Digichive selects LMX to Enable Automated DOOH Advertising on NAIA Screens

By M4G Bureau - August 03, 2023

The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).

‘Use ideas to generate budgets’

By M4G Bureau - August 02, 2023

Vikram Sakhuja, Group CEO, Madison Media & OOH shares his thoughts on integrating OOH into a brand’s media plans

Coca-Cola Chile Equity OOH & mobile OOH campaign delivers high OTS

By M4G Bureau - August 02, 2023

Worldcom OOH developed a comprehensive plan that included airports, subway stations, the most important cities and various digital and analog formats across key cities of Chile.

‘Dream big for OOH’

By M4G Bureau - August 02, 2023

Amanda Dorenberg, President, Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) gave an insightful talk on the future of OOH at the recently concluded OAC 2023

‘Right OOH innovation can deliver the ‘wow’ factor that advertisers demand’

By M4G Bureau - August 01, 2023

Shashank Srivastava, Senior Executive Officer, Maruti Suzuki took us through the potential that OOH offers for brand campaigns during his talk at OAC 2023.

OOH global revenue tops $40bn in new WOO Global Market Index report

By M4G Bureau - August 01, 2023

OOH market share against other media to go up to 5.1% from 4.7% in 2022

Wildstone marks nextgen DOOH footprint in Spain

By M4G Bureau - August 01, 2023

Situated along the bustling A-2 motorway in Madrid, the cutting-edge screen has been designed specifically for the Spanish market and crafted to withstand the region's climate

Madison OOH bags maximum number of metals & Gold trophies in OAA 2023

By M4G Bureau - July 31, 2023

Totally 58 metals were given away in this year’s Outdoor Advertising Awards, in which GroupM won the ‘Campaign of the Year’ award for their Zomato Offer campaign.

OOH metrics, disruptive thinking, Amul’s relationship with OOH

By M4G Bureau - July 30, 2023

The second half of Day 2 at OAC 2023 saw some inspirational talks with a series of inspiring presentations by industry veterans.

Discussions on attention economy, OOH messaging and Delhi Metro kick off OAC Day 2

By M4G Bureau - July 29, 2023

The second day of the convention began with thought provoking talks on the need to relook at brand communication and audience fragmentation.