Fortune Kachi Ghani Pure Mustard Oil strikes at the root of adulteration

By M4G Bureau - March 14, 2017

Adani Wilmar engaged Mumbai-based Kruti Promotions to execute the unique brand activation programme

UK start-up firm Lightvert's Echo System to revolutionise ad displays

By M4G Bureau - March 09, 2017

The company has developed the Echo system, a persistence of vision display technology that temporarily prints an image directly on to the viewer's retina. Images are generated using a single vertical line of light, so do not exist in reality.

OOH industry, govt collaboration works best for community: OMA

By M4G Bureau - March 07, 2017

Outdoor Media Association CEO Charmaine Moldrich has been quoted in a ProPrint report as saying"The OOH industry plays an important role in creating vibrant cities”

Platinum Outdoor shows off might of Tata Hexa

By M4G Bureau - March 06, 2017

Tata Hexa becomes the first UV in India to tow a Boeing 737-800 aircraft

Ansible launches MDEX; Amazon, Tata Motors, Hyundai most mobile ready Indian brands

By M4G Bureau - March 01, 2017

The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions

DDB Mudra West launches'Karma'

By M4G Bureau - February 28, 2017

Karma provides the clients with an expertise of a full service, large agency. The clients are facilitated with a customised solution which captures multi facets of marketing and advertising under a single umbrella

RBL Bank reinforces'Apno Ka Bank' proposition, promotes cashless transactions

By M4G Bureau - February 28, 2017

MOMS Outdoor Media Solutions, planned and executed 10-15 day campaign.

McDonald's consolidates outdoor business with MOMS

By M4G Bureau - February 23, 2017

The agency is in the process of planning various campaigns for McDonald's using its bouquet of tools, while directing focus touchpoint centric and hyper-localised planning

Apex Ultima Protek steals the thunder in the outdoor

By M4G Bureau - February 23, 2017

MOMS Outdoor Media Solutions planned and executed the 2-3 week OOH campaign that hit the streets in 14 cities across the country, with the tagline"Baarish Aane Do” communicated in the local vernacular. The effervescent Bollywood icon Ranbir Kapoor, brand ambassador of Asian Paints' Apex Ultima Protek, featured prominently in the creatives.

Railways launches competition for new ideas to drive non-fare revenue growth

By M4G Bureau - February 21, 2017

Indian Railways is striving to substantially increase its Non-Fare revenue by monetising its physical and digital assets such as trains (inside and outside), passengers, station platforms, buildings and residential colonies, land next to tracks and digital and physical interfaces.

All eyes on Tube advertising in the UK

By M4G Bureau - February 20, 2017

Exterion Media reveals why London Underground commuters are great targets for new brands

Adex to grow 13.5% in 2017: Pitch Madison Advertising Report

By M4G Bureau - February 16, 2017

Outdoor advertising expected to grow at 11.1% in 2016-17

OOH investments in New Zealand scale $100mn in 2016: OMANZ

By M4G Bureau - February 16, 2017

OMANZ has a renewed commitment to ensuring that NZ OOH remains in the ascendancy

Registration open for FEPE Congress in Stockholm

By M4G Bureau - February 14, 2017

Media4Growth has discussed with FEPE special rates for the participation of Indian delegates in the next FEPE Congress that will be held in Stockholm, Sweden during June 7-9, 2017.

India will grow into a hub for IoT Solutions: Deloitte TMT Predictions 2017

By M4G Bureau - February 14, 2017

Deloitte believes that advertising expenditure will continue to grow, leaving behind the temporary set-back that it encountered on account of demonetization.