M4G Bureau
Veet hits the streets as summer sets in
By M4G Bureau - April 05, 2017
Laqshya Solutions has planned and executed the Veet three-week, multi-city campaign
Laqshya Media Group's Event Capital makes a high-decibel event debut in Delhi
By M4G Bureau - April 03, 2017
Laqshya Media Group's Event Capital makes a high-decibel event debut in Delhi
Oriental Insurance dominates Delhi Metro Line II
By M4G Bureau - April 03, 2017
eg. communications has executed a three-month campaign of Oriental Insurance that entailed wrapping the Delhi Metro rakes running on Line II (Samayapuri Badli to Huda City Centre)
Geopath selects Streetlytics to power MORE
By M4G Bureau - April 03, 2017
NY-based Geopath has selected location data specialist Streetlytics to power its new OOH measurement solution MORE, due for launch later this year
Tiger Beer takes Air-Ink to streets of the world
By M4G Bureau - March 30, 2017
Believing that the best ideas are often born on the streets and not in corporate boardrooms, Tiger is kicking off its global Air-Inkâ„¢ initiative on the streets of London before continuing on to Berlin, New York and Singapore.
Council of Paris says big'No' to sexist outdoor ads
By M4G Bureau - March 30, 2017
The Council of Paris - the assembly responsible for governing the city - has voted for a new contract for outdoor advertising in Paris, which includes a ban on any \"sexist and discriminatory\" ads appearing across the city.
KSIIDC plans to superimpose CM, Industry Minister on airport road hoardings
By M4G Bureau - March 27, 2017
According to a media report, KSIIDC plans to replace the commercial advertisements with images of Chief Minister Siddaramaiah and Infrastructure Development Minister RV Deshpande. The KSIIDC viewpoint is that the large commercial outdoor advertising displays are a traffic hazard
FCB Interface, Lodestar UM India win Gold at Festival of Media Asia 2017 awards
By M4G Bureau - March 27, 2017
The massive educational programme run by Door Step School saw a 38% increase in enrolment following the onground activity. FCB Interface, Lodestar UM India won a Gold & Silver for the for Streets of Success activation.
Urban development ministry sets the stage for national outdoor advertising policy
By M4G Bureau - March 20, 2017
Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex Committee on Atal Mission for Rejuvenation & Urban Transformation (AMRUT). The meeting was held in the presence of Additional Secretary, Union Ministry of Urban Development
Sprinklr launches new display solution for rich DOOH experience
By M4G Bureau - March 20, 2017
Sprinklr Display is an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats, events, retail stores, and command centres
Daktronics enhances its DB-6000 digital billboard series
By M4G Bureau - March 17, 2017
This new series pairs the most reliable billboard to date with a host of features that enhance lifetime image quality including Snap auto-blending calibration and a 10-year brightness guarantee: Collin Huber, Daktronics OOH sales manager
There's MORE in store for OOH audience measurement
By M4G Bureau - March 16, 2017
The MORE measurement is not tied to the location of the inventory. It is always on, aggregating anonymous audience movement data on roadways and sidewalks, inside venues, and in transit
Vritti I-Media reaches out to youth in Rajasthan with'Rozgar' news
By M4G Bureau - March 15, 2017
Vritti Rozgar Vaani relays employment news in between announcements of bus arrivals and departures to a predominantly youth audience at 34 bus stations across the state of Rajasthan.
Global outdoor ad market to grow at 4.5% CAGR over 5 years
By M4G Bureau - March 15, 2017
Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the extent of 7% of the total category spend.
Fortune Kachi Ghani Pure Mustard Oil strikes at the root of adulteration
By M4G Bureau - March 14, 2017
Adani Wilmar engaged Mumbai-based Kruti Promotions to execute the unique brand activation programme