OOH delivers maximum ROI, says an OAAA report

By M4G Bureau - May 19, 2017

While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.

South Delhi Municipal Corporation invites bids for 6 unipole clusters

By M4G Bureau - May 18, 2017

The contracts will be awarded for a three-year period with an extension of two years subject to satisfactory performance of the firm that holds the rights.

Malaysia-based Moving Walls wins prestigious TiE50 award

By M4G Bureau - May 18, 2017

The TiE50 Technology Awards Program in Silicon Valley recognizes the world's most innovative tech startups

Zenith to handle media duties of PayU brands Citrus Pay, LazyPay

By M4G Bureau - May 17, 2017

Zenith, part of Publicis Media India, has won the full range of media duties including OOH of payments solutions brands Citrus Pay and LazyPay. Both are part of fintech company PayU India.

Kalyan Jewellers to strengthen its Global presence; revisits creative mandate

By M4G Bureau - May 17, 2017

Empanels Ogilvy and L&K Saatchi & Saatchi for creative duties in India and global markets.

DDB MudraMax appoints Sommnath Sengupta as Head-Tech Innovations, OOH & Experiential

By M4G Bureau - May 16, 2017

With the DDB Mudra Group moving towards digital driven transformation; Sommnath would be playing a pivotal role at DDB MudraMax by putting digital and tech at the heart of each campaign.

Madison Media appoints Vishal Chinchankar as Chief Digital Officer

By M4G Bureau - May 15, 2017

Vishal, a veteran in the digital space has over 20 years of experience out of which 17 years have been in digital, across agencies of the likes of Group M, Mediaturf, amongst others

OOH most effective in driving online activity, says study

By M4G Bureau - May 15, 2017

A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.

Frank D'Souza, Leader - Entertainment & Media, PwC India to address OAC 2017

By M4G Bureau - May 11, 2017

Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business

Heathrow Airport launches premium digital ad opportunity

By M4G Bureau - May 08, 2017

15 high-definition digital totems have been put up, lining the exclusive passenger route from security to the first-class lounge.

Brigade Enterprises builds long-term presence in the outdoor

By M4G Bureau - May 05, 2017

The real estate group has taken up OOH media in different cities on a long-term basis where the creatives of the group's projects are changed periodically, re-emphasising the offerings and status of the respective projects in a fresh tone time to time. The Social Street has partnered the group in planning and executing the OOH brand presence.

Wrangler marks a highly innovative presence on JCD bqs

By M4G Bureau - May 03, 2017

Wrangler has introduced the brand's fashion-cum-functionality garment collection on JCDecaux bus shelters with an attractive and engaging innovation that has a thermometer and a reading indicator showing a drop in the existing temperature depicting the property of Inficool fabric collection.

Turning Delhi Metro stations into walk-in art galleries

By M4G Bureau - May 02, 2017

DMRC, St+art India Foundation, Asian Paints, Singapore High Commission, Singapore Tourism Board and Sanskriti Foundation set out to beautify Metro stations

Digital OOH getting bigger in Dubai

By M4G Bureau - April 28, 2017

Digital billboards are seen to deliver big impact that will likely influence more advertisers to opt for this media.

Australia's APN Outdoor\'s Transit Factor tests new limits for transit media

By M4G Bureau - April 27, 2017

APN Outdoor have joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as the Transit Factor.