Natgeo, OAAA build mass awareness on protection of endangered species

By M4G Bureau - May 31, 2017

On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated content.

Sony India appoints Initiative Media as its media agency

By M4G Bureau - May 30, 2017

The contract will officially kick-start from June 1, 2017 for a period of two years and will involve the agency to serve the gamut of product categories which includes BRAVIA, Xperia, Audio, Digital Imaging and Professional Solutions

DOmedia reinforces platform to sell OOH programmatically

By M4G Bureau - May 30, 2017

DOmedia has tied up with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically

Drive Without Fuel adds a new dimension to OOH

By M4G Bureau - May 29, 2017

DWF has partnered with IOCL to create a positive impact in the life of a car owner and the advertising industry. IOCL DWF Xtra Reward Card program has alliance partners like Dominos, PVR, The Mobile Store, Rediff Shopping

Vancouver's Car2Go unfurls unique experiential activation

By M4G Bureau - May 29, 2017

Car2Go aimed to catch the attention of Vancouverites near one of its rental parking spaces.

Pratap Hegde, CMD, telematics4u to address OAC 2017 on social entrepreneurship & OOH

By M4G Bureau - May 26, 2017

Pratap has pioneered new age economic models that knit together private, public, social sectors as well as the scientific community, academia and citizenry - all coming together via collaborative platforms enabled by emerging digital technologies.

Wagh Bakri Tea reinforces consumer bonding around'Pehli Mulakat'

By M4G Bureau - May 26, 2017

Wagh Bakri Tea Group's'Pehli Mulakat' campaign touches upon the beauty of human relationship. Human relationships are intrinsic to brand Wagh Bakri Tea.

Managua city takes OOH route to give identity to its streets

By M4G Bureau - May 26, 2017

The OOH initiative in the Latin American city of Managua was aimed at rebuilding the confidence of local citizens, business and community groups.

Bill Fordyce, COO, HyperMedia, Dubai to speak on DOOH at OAC 2017

By M4G Bureau - May 25, 2017

Bill Fordyce will speak on how DOOH differentiates itself vis-v-vis conventional OOH in helping brands communicate better with consumers, ways to work out a sustainable ROI from DOOH media, Dubai OOH industry's experience with large format DOOH, among others, in his address on the theme'How DOOH can work the magic for media owners & brands'

Telangana Tourism soars sky high to beckon tourists to the state

By M4G Bureau - May 25, 2017

A.G Innovations partnered Telangana Tourism in planning and executing a highly impactful plane wrap-based 2-month campaign

East Delhi Corporation invites bids for unipoles, flag signs, toilet block

By M4G Bureau - May 24, 2017

The media included in the tender covers key locations in the East Delhi Zone such as Mayur Vihar, Vivek Vihar, Akshardham, Anand Vihar

Noida Toll Bridge Company invites EoI for DND Flyway media rights

By M4G Bureau - May 23, 2017

The media include unipoles, overhead signages, public utilities, flyover panels, kiosks etc.

ZEE TV creates an OOH atmosphere for'Dangal'

By M4G Bureau - May 23, 2017

Brandscope India planned and crafted most eye-catching innovations to promote the Zee TV world television premiere of the Bollywood blockbuster

Geopath ties up with Ayuda[x] to power new OOH audience measurement solution

By M4G Bureau - May 22, 2017

Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all marketers.

Experiential marketing firm Grandesign acquires Hadley Media

By M4G Bureau - May 19, 2017

USA's premier experiential marketing firm buys leading creative event agency