Honda 2 Wheelers criss-crosses UP to showcase CB Shine

By M4G Bureau - July 05, 2017

Spread over 45 days, the activity entailed direct engagement with consumers, as also display of the bikes.

Leading OOH agency hit hard by ransomware

By M4G Bureau - July 04, 2017

Cyber-attack denudes the agency of significant internal data

JCDecaux to create first national DOOH network in Finland

By M4G Bureau - July 04, 2017

The global OOH major has one a 20-yr exclusive contract for advertising on bus and tram shelters in Helsinki

Chennai Metro's Phase 1 expansion creates more branding opportunities

By M4G Bureau - July 03, 2017

The new 7.4 km underground stretch gives advertising brands greater reasons to establish their presence on the Chennai Metro network. JCDecaux holds the sole ad rights on this transit media network

Smart railway stations likely to open up new OOH avenues

By M4G Bureau - July 03, 2017

RLDA-NBCC MoU to develop smart railway stations will likely to create new OOH investment opportunities at those transit locations

DDB Mudra Group announces transition in creative leadership

By M4G Bureau - June 30, 2017

Sonal Dabral decides to move on from DDB Mudra Group; Rahul Mathew will be appointed as the National Creative Director, DDB Mudra Group and Brijesh Jacob, will handle the role of Group's Chief Creative Technologist.

Vyoma Media becomes member of DPAA

By M4G Bureau - June 30, 2017

As a leader in OOH technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector, says Barry Frey, President & CEO of DPAA

\'Talking Gods'-- Droom\'s unique take on road safety\'

By M4G Bureau - June 30, 2017

Most cars sold in India come with pre-fitted idols of deities on dashboards. Droom equipped the deities with accelerometers, thereby lending them a pre-recorded voice cautioning about over-speeding

UK's Primesight launches ad sales navigational tool PILOT

By M4G Bureau - June 30, 2017

PILOT will give brands the ability to buy any"Share of Time (SOT)” in a guaranteed market and deliver that level of display locked by location and time/day. It embraces the dynamic advantages of DOOH within a secure campaign delivery.

Milestone Brandcom crafts a series of innovations depicting &TV's'Paramavatar Shri Krishna'

By M4G Bureau - June 29, 2017

12 OOH innovations were executed at 12 different locations of Mumbai to depict Krishna's life journey. The campaign was rolled out in Ahmedabad, Baroda, Indore, Bhopal, Lucknow, Kanpur & Nagpur.

InLinkUK debuts in London; Wi-Fi kiosks double up as advertising media

By M4G Bureau - June 29, 2017

Intersection is working with telecom provider BT and outdoor advertising company Primesight to replace over 1,000 pay phones in major UK cities with InLink kiosks.

DPAA elects Ayuda[x]'s Andreas Soupliotis to Board of Directors

By M4G Bureau - June 28, 2017

DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.

Titan Squadron displays its exclusive collection on OOH

By M4G Bureau - June 27, 2017

OMI planned and executed the campaign using a mix of billboards, gantries and pillar branding, making the brand visibly profound

Posterscope launches OOHZONE media planning tool

By M4G Bureau - June 23, 2017

The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data, mobile tracking for hyperlocal targeting, alongside many more important inputs.

3rd OAA 2017 Jury Meet in Mumbai gets going

By M4G Bureau - June 23, 2017

The awards will be given away at the Outdoor Advertising Awards show that will be held at Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai on July 29, 2017