Mac Gangam to conduct a session on DOOH site development at OAC 2017

By M4G Bureau - July 13, 2017

Mac Gangam, President of Shenzhen Atenti Technologies Co Ltd, China, has over 12 years of experience in manufacturing and marketing LED display screens globally

Rail Ministry invites bids for ad rights in Delhi Area, SE Railway Zone

By M4G Bureau - July 12, 2017

The reserve price for the first year for the package covering Delhi Area is Rs 39,34,08,000, whereas the reserve price for the package for the South East Railway Zone is Rs 11,41,50,000

Rosh Singh, Director, Digital Innovation & Head of Kinetic Active & KineticX, UK, to speak at OAC 2017

By M4G Bureau - July 12, 2017

Rosh is Director of Digital Innovation at Kinetic, the UK and runs the full service creative and execution hub Kinetic Active. Rosh founded KineticX, Kinetic's start-up incubator focusing on creating technology for tomorrow's OOH.

Can the Elephant befriend the Dragon?

By M4G Bureau - July 11, 2017

More than 50% of OOH media in China comprises digital (LED) displays. And these come in all formats, sizes and shapes.

Sonal Dabral joins Ogilvy India as Group Chief Creative Officer & Vice Chairman

By M4G Bureau - July 11, 2017

Sonal returns to Ogilvy India where he had worked until 1999; Piyush Pandey says this is a first-time designation at Ogilvy & Mather in keeping with Sonal’s stature.

Jay Lin to talk about DOOH growth story in China at OAC 2017

By M4G Bureau - July 11, 2017

Jay Lin is Investor & Director at Horizon Media China, and President of the Panda Pacific Media Group. He has served as Founding Director and Chief Planning Officer at Asia OOH Group China.

AAI invites bids for advertising rights at Vadodara Airport

By M4G Bureau - July 11, 2017

The rights shall include a gamut of media and advertising options that include static & digital media, ambient advertising and brand activation

ENO leverages AR to drive its Freeze Off campaign in 5 cities

By M4G Bureau - July 10, 2017

ENO Cooling leveraged augmented reality (AR) for its Freeze Off campaign to create a live interactive brand experience for consumers. The event was organised in a span of 5 weeks at five different metropolitan cities

OOH business adviser & ex-President, Clear Channel Europe Matthew Dearden to address OAC 2017

By M4G Bureau - July 10, 2017

Matthew Dearden is a business leader, adviser & entrepreneur with particular expertise in OOH advertising. He served until July 2016 as President of Clear Channel Europe and a member of Clear Channel International's Leadership Team.

BMW India signs Lodestar UM as its strategic media partner

By M4G Bureau - July 10, 2017

UM handles the BMW account globally in more than 44 markets and now the mandate has been extended to India as well.

Joy Bhattacharjya, Project Director, U-17 FIFA World Cup 2017, to speak at OAC 2017

By M4G Bureau - July 07, 2017

Joy Bhattacharjya Joy has been a director with the Kolkata Knight Riders and also consults with both content and marketing organisations

Vizeum wins media mandate for A&M Noodles

By M4G Bureau - July 06, 2017

As part of the mandate, Vizeum's scope of work for its latest client will focus on launching the client's Noodles brand directed towards youth and kids.

DOAA in strife as key Board members resign

By M4G Bureau - July 06, 2017

A way forward for the association not in sight yet

Ocean Outdoor seeks bold ideas for 8th annual digital creative competition

By M4G Bureau - July 06, 2017

Entrants that truly raise the bar will win a share of a £650,000 prize fund and the chance for their creative concepts to be showcased across Ocean's iconic UK DOOH locations, or via The Alliance network internationally.

South Africa's OOH metrics expert Dave Roberts to address OAC 2017

By M4G Bureau - July 05, 2017

Dave Roberts is CEO, Primedia Outdoor & Chairman of Out of Home Measurement Council (OMC), South Africa