Zenith now handles the brand’s media duties in 26 countries, which includes India.

By M4G Bureau - July 21, 2017

Zenith now handles the brand’s media duties in 26 countries, which includes India.

SDMC invites bids for advertisement rights on water ATMs

By M4G Bureau - July 20, 2017

The rights will be contracted on 178 ATMs spread across all 4 zones of SDMC.

AAI invites bids for ad rights at Udaipur Airport

By M4G Bureau - July 19, 2017

The advertising concession will be awarded for a period of 10 years covering 4,100 sq. ft

Madison Media brings on board Saurabh Tyagi to head Titan Media AOR

By M4G Bureau - July 19, 2017

Saurabh has 13 years of experience across media agencies of the likes of Mindshare, Zenith Optimedia, Maxus, Starcom Mediavest and Madison Media across markets

OOH will make up only 2% of M&E industry by 2020: EY report

By M4G Bureau - July 19, 2017

The report titled ’Digital inflection point: Indian media and entertainment’, released at the FICCI-IIFA Global Business Forum in New York, states that the Indian M&E industry is expected to touch USD34.8 billion, witnessing a CAGR of 11.8% over 2016-21

Walki Group launches new ‘green’ outdoor printing & imaging solutions

By M4G Bureau - July 18, 2017

Using ultra-light, tear resistant and recyclable raw materials, the Walki Group has developed new `green\' print media by combining specific base materials and functional polymers

Madison Media appoints Saif Shaikh as VP to head Godrej media AOR

By M4G Bureau - July 18, 2017

Saif brings with him 15 years of experience in media wherein he has been with Group M for last 7 years before joining Madison Media.

Global Publicity wins Kiosk Tender for Rajkot

By M4G Bureau - July 18, 2017

105 kiosks will be erected by the firm on three different stretches of the city.

Shripad Kulkarni to address OAC 2017 on media planning

By M4G Bureau - July 17, 2017

Shripad Kulkarni, Managing Director of Vizeum India, will address the upcoming OAC 2017 on the theme of What will it take for media planners to believe more in OOH? and also participate in the panel discussion on the same theme, moderated by Shashi Sinha, CEO, IPG Mediabrands India

Roda Mehta felicitated with AAAI Lifetime Achievement Award

By M4G Bureau - July 17, 2017

Roda Mehta pioneered some of the most outstanding initiatives in the media & advertising industry in India

ITW Consulting bags title, in-stadia ad rights of India cricket tour of Sri Lanka

By M4G Bureau - July 17, 2017

The exclusive deal involves title rights, on-ground and in-stadia advertising rights for all the cricket matches played during the ongoing Sri Lanka v/s Zimbabwe and forthcoming Sri Lanka v/s India series

V L Rajesh to speak on OOH marketing at OAC 2017

By M4G Bureau - July 14, 2017

V L Rajesh is one of the best known corporate leaders with extensive experience in sales and marketing, manufacturing and PD and business leadership

Mahindra Lifespaces showcases new project, urges Mumbai to say ‘goodbye to traffic’

By M4G Bureau - July 14, 2017

The innovation was planned and executed by The Social Street

Rajiv Rao moves out of Ogilvy India

By M4G Bureau - July 13, 2017

Rajiv plans to pursue his passion for film making; he will continue in his current role till Sonal takes over and a smooth transition is complete

Havas Media Group in tie-up with Kerala-based IMC Advertising

By M4G Bureau - July 13, 2017

As part of the deal, Havas Media Group will be handling the integrated media mandate including OOH of Malabar Gold & Diamonds, and further consolidating its presence in the south which currently comprises brands like Quikr, BlueStone, Swiggy, Strides Shasun, HolidayIQ, Moneyview, Darshan International and Embassy Group