M4G Bureau
Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast
By M4G Bureau - July 27, 2017
Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.
Bollywood icon Anupam Kher to address OAC 2017 tomorrow
By M4G Bureau - July 27, 2017
The highly acclaimed actor, speaker and author who is also a recipient of Padma Shree and Padma Bhushan, will speak on the theme of ‘How to carve your own niche in a competitive world’, on Day 1 of OAC 2017
Indian Railways evaluating non-fare revenue generation projects
By M4G Bureau - July 27, 2017
Under the Swiss Challenge project, the railway had invited innovative OOH advertising project to boost non-fare revenue generation
EpicTV builds the big picture for its new shows in the outdoor
By M4G Bureau - July 27, 2017
Laqshya Solutions planned and executed the 60-day campaign using a gamut of OOH formats
HD technologies showcase in-stadia branding at India-SL Test matches
By M4G Bureau - July 26, 2017
Seagrams Royal Stag Cricket Gear and Servo Lubricants have signed up the deal for Title and Powered by on-ground partners of the India Tour of Sri Lanka Cricket Test Series 2017, handled by ITW Consulting
OAC App to be launched at OAC 2017
By M4G Bureau - July 26, 2017
The App will enable the users to access event details, speaker and Jury profiles, networks with a large number of delegates, participate in the Q&A sessions and the open Quiz, as also share individual feedback on the OAC modules
DDB MudraMax uses interactive technology to showcase ‘The Forevermark Journey’
By M4G Bureau - July 26, 2017
The Forevermark Journey wall, technology advanced training kiosk, 2D transparent display unit and a 360 degree photo booth were the few innovations crafted by the agency
Delhi Govt takes the outdoor route to assist retailers on GST matters
By M4G Bureau - July 26, 2017
GST officers will visit markets to build general awareness of the new taxation norms
Bank of Baroda etches its brand on Andheri Metro Station name
By M4G Bureau - July 25, 2017
Through the station branding initiative the bank is leveraging its digital competency by offering anytime, anywhere banking experience. The bank is also exploring to offer more state-of-art-technology products and services through this platform.
P & B Media Consultant bags exclusive rights of Ahmedabad’s Arved transcube mall
By M4G Bureau - July 25, 2017
The mall offers 120x20 giant feet structure to create unparallel visibility along with 100 more sites of different sizes
Uber India appoints Sanjay Gupta as Head of Marketing
By M4G Bureau - July 25, 2017
Prior to joining Uber, Sanjay was the Chief Marketing Officer at Urban Ladder
Noomi Mehta to chair Open Session with IOAA at OAC 2017
By M4G Bureau - July 24, 2017
The Open Session with IOAA will give all OAC 2017 participants the opportunity to raise queries with the IOAA leadership on key industry matters in an open forum
IPG Mediabrands launches MAGNA in India
By M4G Bureau - July 24, 2017
The agency will be headquartered in Gurgaon
Amritsar municipal body dragging feet on release of new tenders for OOH media
By M4G Bureau - July 24, 2017
The authority is generating close to Rs 8 crore tax revenues from OOH per annum
DAVP spent Rs 186.59 crore on outdoor publicity in FY2016-17
By M4G Bureau - July 21, 2017
DAVP advertisements promote government policies, schemes and events
