IPG Mediabrands India launches new Data Management Platform with MediaMath

By M4G Bureau - August 08, 2017

The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.

Havas Media bags integrated media mandate of Faircent.com

By M4G Bureau - August 08, 2017

The brand has tied up with Havas Media to launch their first-ever 360-degree advertising campaign across mediums.

Railway road show & pre-bid meeting to be held tomorrow in Delhi

By M4G Bureau - August 08, 2017

The Road Show & Pre-bid Meeting for the Delhi Area OOH, South Eastern Railway, Western Railway, Central Railway & Northern Railway will commence at 10:30AM on August 9

TVS Motor engages Retail Story to drive Scooty campaign

By M4G Bureau - August 04, 2017

The agency will be responsible for sales lead awareness of TVS Motor in Tier 2 & 3 cities by branding kirana stores in South India

JCDecaux crafts super premium media at The Collection, UB City

By M4G Bureau - August 03, 2017

The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising

Madison Media acquires majority stake in HiveMinds

By M4G Bureau - August 03, 2017

HiveMinds is a Bengaluru-based performance digital agency that counts among its clients BigBasket, ABOF, ClearTrip, CloudNine Hospitals among others

Bingo makes a neat cut on Bengaluru skywalk

By M4G Bureau - August 03, 2017

The innovation was executed by OOH firm IKON, while the media was provided by Pioneer Publicity.

‘Mall signages - a perfect growth opportunity for DOOH’

By M4G Bureau - August 02, 2017

Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017.

Laqshya’s wins top award in CSR category for Daikin OOH campaign

By M4G Bureau - August 02, 2017

The Responsible Business Awards recognise the contribution of companies that put social and environmental concerns at the heart of their strategy

‘A common OOH currency to measure the media is vital’

By M4G Bureau - August 02, 2017

Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke at length on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017.

‘OOH can spur social entrepreneurship in a big way’

By M4G Bureau - August 02, 2017

Pratap Hegde, CMD, telematics4u services made a presentation on ‘How social entrepreneurship adds new dimensions to OOH’ at OAC 2017.

Orient Electric appoints Lodestar UM as Media AoR

By M4G Bureau - August 01, 2017

Lodestar UM with its proven planning process, coupled with deep insights and solutions led approach will strive to create a strong and differentiated go-to-market strategy – cutting through the clutter

OAA 2017 winners awarded

By M4G Bureau - July 31, 2017

26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra Group won 6. Posterscope, Rapport Outdoor Advertising, Atin Promotions & Advertising, and Tribes Communication won 3 each.

“Rivalry is Relevant”: Joy Bhattacharjya

By M4G Bureau - July 28, 2017

Joy Bhattacharjya, Project Director, FIFA U-17 World Cup talks about “Building Bridges: For OOH Business’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017.

India's ad revenues to grow at +12.6% CAGR: Magna forecast

By M4G Bureau - July 27, 2017

OOH will grow at +12% in 2017. Technology integration will increase effectiveness and help DOOH to drive ad spends.