M4G Bureau
‘It has been a pleasure to deal with Indian Railways’
By M4G Bureau - August 18, 2017
Shriranga Sudhakar, Managing Director, Vyoma, talks about the company’s rise as a dominant DOOH media player in the Railways sector, and the plans for the future. Edited excerpts of the interview:
‘DOOH media attracting more brands’
By M4G Bureau - August 18, 2017
S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets
McDonald’s celebrates India’s diversity quite differently
By M4G Bureau - August 18, 2017
DDB Mudra Group planned and executed the brand’s unique #BeDifferentTogether activation in movie theatres during the Independence week
Noida Authority invites EoI to build fresh ad revenue growth strategy
By M4G Bureau - August 18, 2017
Noida Authority aims to increase revenues from ad contracts to Rs 100 crore per annual from the current level of Rs 9 crore
‘OOH advertising is a $29 billion global industry’
By M4G Bureau - August 17, 2017
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an analysis of the global OOH industry and OOH advertising in 70 countries.
Southern Railway invites bids for ad rights on Brindavan Express
By M4G Bureau - August 16, 2017
The train has 22 coaches and each coach has 32 panels for advertising. In all there are 704 advertising panels adding up to 1,056 sq. ft of branding area.
Punjab Govt plans to expeditiously increase tax revenues from OOH
By M4G Bureau - August 16, 2017
Cabinet minister Sidhu asserts that all loopholes will be plugged while ushering in a new advertising policy
Noida Authority mandates removal of advertising media on traffic signals
By M4G Bureau - August 16, 2017
The media was cited as obstructing traffic view of the signals
Interactive bus shelters in San Francisco act like virtual aquariums
By M4G Bureau - August 12, 2017
The dynamic digital screens display a beautiful underwater scene full of colour and natural motion, featuring a fashionable cuttlefish
India’s digital signage industry to grow by 18% by 2022
By M4G Bureau - August 11, 2017
Increasing use of digital signages in OOH advertising is one of the key contributing factors
Suzuki Motorcycle ropes in dentsu X as media partner
By M4G Bureau - August 11, 2017
HAPPY Mcgarrybowen to handle the brand’s creative duties
Xposure to manage media for Ralson Tyres
By M4G Bureau - August 11, 2017
The pitch process covered both the planning and buying aspects of the business and the mandate is effective immediately.
Smartron srt.phone connects with audiences in a flash
By M4G Bureau - August 10, 2017
Kinetic WW India planned and executed a clutter breaking activity that amplified the brand’s OOH campaign.
AAI invites for media at Gujarat’s Rajkot airport
By M4G Bureau - August 10, 2017
The rights will be awarded through a competitive bidding process for a 10-year period
WB Govt invites bids for FIFA Under 17 World Cup 2017 branding
By M4G Bureau - August 08, 2017
This tender includes OOH publicity branding covering the traditional and ambient formats for the duration of 30 days at several venues.
