Australia’s oOh!media delivers double digit revenue powered by digital assets

By M4G Bureau - August 24, 2017

For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital screens across all products, taking the total of such screens to 230, and more than 1,800 retail small format screens

23,615 people join Colgate’s oral health initiative in Chennai

By M4G Bureau - August 23, 2017

The large gathering of people brushed their teeth at the same time at the same venue (SRU grounds, Chennai), using Colgate Toothpaste and Colgate Toothbrush

North Delhi Municipal Corp extends cluster media tender submission date

By M4G Bureau - August 23, 2017

The submission date extended to September 5, 2017

RITES calls for bids for Mumbai Area OOH ad package

By M4G Bureau - August 23, 2017

The Pre-bid meeting will be held in Mumbai on August 29

Ford unveils unique Ganesha installation made of spare parts

By M4G Bureau - August 22, 2017

The brand has unveiled the unique Ganesha installation at Oberoi Mall in Goregaon, Mumbai to impress upon the audience of Ford’s adherence to quality standards and easy accessibility to its services

AAI invites bid for baggage trolley advertising at Trichy airport

By M4G Bureau - August 22, 2017

Media rights on 400 trolleys will be awarded for a period of 3 years

Adani Fortune makes a big splash on 5 Delhi Metro lines

By M4G Bureau - August 22, 2017

The one-month brand campaign has been executed by eg. communications

Embassy Group showcases I-Day celebrations through 3D projection

By M4G Bureau - August 21, 2017

The Group undertook 3D building projection in Bengaluru to depict India’s march to Independence and progress

Installation of new Picadilly Lights curved LED display media complete

By M4G Bureau - August 21, 2017

A number of testing, connections and other service functions will take place before the fully-operational display is revealed

Vizeum wins media mandate for Bauli India

By M4G Bureau - August 21, 2017

As part of the mandate, Vizeum’s scope of work for its latest client will range across TV, print, radio, OOH, digital & activations

‘DOOH media communicates much more effectively than classic media’

By M4G Bureau - August 18, 2017

Tim Bleakley, CEO, Ocean Outdoor, talks about the Group’s pioneering DOOH media initiatives and investments, and what it took to develop super-premium, iconic media sites. Edited excerpts of the interview:

‘We have plans to promote DOOH in a big way’

By M4G Bureau - August 18, 2017

Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:

‘Most brands recognise the core strengths of DOOH’

By M4G Bureau - August 18, 2017

Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they hold the advertising rights. Edited excerpts of the interview:

‘If investments are delayed till the ground is right, it will be too late’

By M4G Bureau - August 18, 2017

There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA) and Chairman, Selvel One Group, talks about the enabling factors, as also the challenges, that will drive or inhibit DOOH media expansion in India. Edited excerpts of the interview:

‘Our DOOH network is the finest in terms of quality, aesthetics’

By M4G Bureau - August 18, 2017

Rajneesh Rawat, Managing Director, Origins Advertising, talks about what it takes to strike it rich in the DOOH space. Edited excerpts of the interview: