ColorJet set to launch 3.2m UV LED roll-to-roll printer Vulcan

By M4G Bureau - September 13, 2017

The Vulcan is powered with the V8 technology, a combination of superlative print quality, smart memory utilisation, speedy communication with advance cabling system, and thermal design technology

DDB Mudra Group wins the creative mandate for PUMA

By M4G Bureau - September 12, 2017

The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.

dentsu X India appoints Roopam Garg as Chief Client Officer

By M4G Bureau - September 12, 2017

Roopam brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London

Printech forays into North market with super-wide format machines

By M4G Bureau - September 11, 2017

Vutek's 7 PicoLitre 1000DPI - UV roll to roll machine can print up to 250 sq. m. per hour on continuous rolls, with multi-roll capability up to 15 ft media for billboards and back-lits

Lycamobile boards HongKong Express for pan-Asia connect

By M4G Bureau - September 09, 2017

The brand has executed the 6-month campaign in association with Atin OOH & Promotions, targeting passengers flying across Asia to Japan, Korea, China, Malaysia, Taiwan, Thailand, Cambodia and Vietnam.

Osram launches SIMPLITZ LED OOH lighting in APAC region

By M4G Bureau - September 08, 2017

The latest series provides high energy efficiency OOH lighting and extra-long produt lifespan

Transactional data powers Mondelez’s new campaign in Australia

By M4G Bureau - September 08, 2017

oOh!media launched a campaign for Cadbury Favourites using an optimised planning solution to harness real transactional data

Myntra’s M.A.C. collection stands out in the outdoor

By M4G Bureau - September 07, 2017

The campaign, planned and executed by OMI, was rolled out in the Delhi NCR, Mumbai and Bengaluru markets, focusing on the female population, especially working professionals in the 25-35 age group

APN Outdoor surpasses Elite Screens target, reinforces leadership in digital space

By M4G Bureau - September 06, 2017

The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month

Russian OOH industry to hold International Congress in Tunisia during Oct 3-6

By M4G Bureau - September 05, 2017

The 9th edition of the International OOH Congress will be organised in Movenpick, Tunisia

Unipoles dismantled on highway stretch in Chennai following RTI

By M4G Bureau - September 05, 2017

The RTI reportedly did not elicit a direct response but a few of the media have been dismantled on the Pallavaram-Thoraipakkam link road in Chennai

Railways extends Package 51 bid submission date to Sept 18

By M4G Bureau - September 05, 2017

The physical submission of supporting documents for the Technical Bid has been shifted to September 20, 2017

Jockey celebrates 141-yr legacy with a unique pop-up museum

By M4G Bureau - September 05, 2017

The brand started an initiative to showcase its brand in Bengaluru which will be followed by a similar initiaiive in Mumbai

Puma laces up Netfit technology innovatively on OOH

By M4G Bureau - September 04, 2017

The brand has used a mix of innovations and large format displays to drive this campaign

Australia’a doohfa brings together Nestlé’s Felix, Twitter on DOOH

By M4G Bureau - September 03, 2017

Powered by a conversational video ad on Twitter, people’s choices on the social platform are reflected in the on-screen behaviour of the two brand’s characters