Data will lend compelling dimensions to DOOH, says expert

By M4G Bureau - September 20, 2017

Jenny Smith, Global Creative Director of Maxus asserts that DOOH will deliver most when planned in relation to a wider communications mix

UTV Movies dominates Mumbai outdoor with ‘Jashn Kahaaniyon Ka’

By M4G Bureau - September 20, 2017

Bright Outdoor Media designed and executed the campaign including impactful cluster branding at key locations.

Dentsu Impact elevates Anupama Ramaswamy as NCD

By M4G Bureau - September 20, 2017

Post this development, the network created an integrated creative team which will deliver solutions for Maruti Suzuki brands.

FBB boards Delhi Metro Line 2 with new offerings

By M4G Bureau - September 19, 2017

The branding was planned by Brandscapes and executed by eg. communications which holds the Delhi Metro media rights on this line.

Godrej & Boyce brings Starcom Worldwide, Isobar on board as media partners

By M4G Bureau - September 19, 2017

The business moves from incumbent Mindshare after a comprehensive process that saw participation from 8 other agencies

Flipkart goes big on OOH for strong build-up to ‘Big Billion Days’

By M4G Bureau - September 18, 2017

Through this mega annual sale, Flipkart aims to double or even triple its sales as compared to the Big Billion Days sale conducted in 2016.

HC directs Nagpur civic body to nail repeat violators of OOH norms

By M4G Bureau - September 17, 2017

The Nagpur Municipal Corporation has been asked to take photographs of receipts of fine imposed along with illegal structures raised by erring persons so that action could be taken against those violating the court's orders.

Netflix goes outdoor for the build-up to ‘Narcos’ launch

By M4G Bureau - September 16, 2017

The campaign was executed in Mumbai and Bengaluru, using mainly large formats

Xiaomi boards GoAir to promote its smartphone offerings

By M4G Bureau - September 16, 2017

The high visible branding which will run for 6 months has been rolled out in association with leading OOH firm Atin OOH

LG showcases OLED Video Wall at 2017 CEDIA trade show

By M4G Bureau - September 15, 2017

LG OLED has created a new high-end category of displays that delivers a picture with perfect blacks and incredible colour, even from wide viewing angles.

Ayuda implements deep integration with Hivestack

By M4G Bureau - September 15, 2017

Leading OOH advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients

Skechers appoints Scarecrow Communications for creative exertion

By M4G Bureau - September 15, 2017

The agency has already begun work for their new products to be launched soon.

Car sales uptick augurs well for OOH business

By M4G Bureau - September 14, 2017

Several car majors saw a significant increase in car sales in August 2017 as compared to the corresponding period of the previous year. The demand levels are expected to be sustained in the wake of good monsoon and positive consumer sentiment across markets.

Imara engages young women audience in Mumbai, Bengaluru

By M4G Bureau - September 14, 2017

The campaign, planned and executed by Madison Outdoor Media Solutions (MOMS), was essentially directed at the e-commerce shopper universe.

Larger screens enable global public display revenue to grow 18% CAGR: IHS Markit

By M4G Bureau - September 13, 2017

The global public display market can be expected to grow from $6 billion in 2016 to $13.7 billion by 2021 in revenues