Airport passenger traffic surging, Delhi airport tops global list

By M4G Bureau - September 26, 2017

The spike in passenger traffic growth at Indian airports augurs well for the Indian airport media advertising industry

Dentsu India wins Synthite Group’s creative, strategic mandate

By M4G Bureau - September 26, 2017

Synthite Group is a million-dollar corporation known to be the world's largest value-added natural ingredient company

Magna predicts US full year OOH ad revenues to grow at +1.7%

By M4G Bureau - September 26, 2017

The report predicts the outdoor revenue to touch $7.9bn

Signpost partners Thane civic body for bicycle sharing initiative

By M4G Bureau - September 26, 2017

Thane Municipal Corporation and Signpost India would be working together to expand the convenience mobility network in a phased manner, with 600 bikes and 50 stations across the city service roads, highways, transit points, educational hubs, shopping and entertainment zones.

Delhi NCR Talks OOH Conference to held in Gurugram on November 17

By M4G Bureau - September 25, 2017

The conference entitled ‘Propelling Delhi NCR OOH to a new growth plane’ has been planned in keeping with the growing significance of the Delhi NCR OOH market for all industry stakeholders.

Air India boards Rapid MetroRail to promote Delhi-Copenhagen flight

By M4G Bureau - September 25, 2017

The branding, launched for a one-month period, was executed by ICONS that handles the Rapid MetroRail advertising rights

Canada’s Outfront Media launches DOOH-focused analytics platform

By M4G Bureau - September 25, 2017

The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by Outfront’s digital billboard locations

Posterscope signs global partnership deal with The Digit Group

By M4G Bureau - September 25, 2017

This partnership will help the agency to help clients to explore exciting opportunities available in smart cities

FBI officials launch outdoor campaign to quell human trafficking on Las Vegas

By M4G Bureau - September 24, 2017

Clear Channel Outdoor provided billboards for the social campaign

Primesight BT ad contract in Northern Ireland goes live

By M4G Bureau - September 22, 2017

The inclusion of Northern Ireland into the rest of the UK BT estate is a first for the contract and further cements Primesight's expansion into new markets and environments

Dentsu India appoints Rahul Sengupta as Chief Creative Officer

By M4G Bureau - September 22, 2017

Rahul Sengupta will also be a part of the Dentsu Aegis Network India Creative Council

SDMC floats tender for ad rights on unipoles, toilet blocks

By M4G Bureau - September 22, 2017

The contract will be awarded for 3 years with the option of a 2-year extension

OOH is x4 more effective at driving to online

By M4G Bureau - September 21, 2017

A study released by Nielsen shows that OOH is the most effective offline medium in driving online activity. The study reveals that the medium delivers four times more online activity per ad dollar spent than TV, Radio and Print.

Starcom India wins Lenskart media duties

By M4G Bureau - September 21, 2017

Starcom’s ROI centric planning approach through its state-of-the-art TARDIIS was seemingly the clincher

Wagh Bakri travels miles with bus branding in Bengaluru

By M4G Bureau - September 21, 2017

The brand utilises the BMTC moving media to build high visibility across the city