Admedia Nexus Expands to 30 Sites

By M4G Bureau - October 08, 2017

From October, the media owning firm will increase key sites from 18 to 30 at UK’s top 20 conurbations

Appy makes a big splash on OOH canvas in a new avatar

By M4G Bureau - October 07, 2017

Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats

‘Golmaal Again’ set to trail blaze OOH tracks with king-size plans

By M4G Bureau - October 06, 2017

First leg of campaign has begun; Some Rs 5 crore going into multi-city OOH promotion of the movie

ALTBalaji appoints Lodestar UM as media agency

By M4G Bureau - October 05, 2017

The mandate includes media investment and strategic partnership covering print, television, online, OOH and radio

Major reshuffle happens at Dentsu Aegis Network

By M4G Bureau - October 04, 2017

Kartik Iyer elevated to President - Media Brands and Amplifi; Shripad Kulkarni to move out by year-end

Republic goes outdoor to highlight channel’s leadership position

By M4G Bureau - October 04, 2017

Laqshya Solutions planned and executed the extensive OOH campaign that covered three key markets – Delhi NCR, Mumbai and Bengaluru

DDB Mudra bags Royal Enfield project mandate

By M4G Bureau - October 04, 2017

The agency’s Delhi team, handling the account, will work closely with Royal Enfield’s marketing and content teams on forthcoming projects

Signpost India decks up Kolkata airport to commemorate festive season

By M4G Bureau - October 03, 2017

Signpost India embraced the spirit of Puja at the airport with beautiful Alpona and flower decoration. The 4 day-long celebrations saw the host of traditional performances such as Baul Songs, Dhaki and more throughout the day at the airport

Pantaloons creates third record-breaking iconic OOH installation

By M4G Bureau - October 03, 2017

Pantaloons enters the India Book of Records with India’s Tallest Diya, after creating records for Denim Ganpati & Tallest Dandiya Sticks

JCDecaux wins rights for Stockholm’s e-bike sharing network

By M4G Bureau - October 02, 2017

The contract includes the design, installation and maintenance of 5000 e-bikes at 300 dock less e-parking bike stations. These e-bikes are GPS connected and the service is fully application based for smartphone use easing and enhancing the bike users experience.

SDMC invites NIT for setting up smart toilets in lieu of ad rights

By M4G Bureau - September 30, 2017

The contract will be awarded on DBOT basis for 10 years

Google launches teaser campaign around its soon-to-be launched smartphones

By M4G Bureau - September 30, 2017

The brand takes the OOH medium by storm worldwide to create a suspense around its mobile launch event

Dentsu Aegis Network launches Amplifi in India

By M4G Bureau - September 28, 2017

Amplifi, the media investment arm of Dentsu Aegis Network, aims to deliver a demonstrable uplift in media performance on a global basis.

Peter England drives fashionable campaign with metro branding

By M4G Bureau - September 28, 2017

The brand opted to wrap Delhi Metro rakes on two of the busiest lines – Line 2 & Line 3 / 4 -- to grab maximum eyeballs

Kochi Metro Rail calls for fresh bids for media rights

By M4G Bureau - September 27, 2017

In the new tender KMRL has specified the number of media units that may be developed at the Metro stations