NY-based Horizon Media launches audience targeting platform AMP

By M4G Bureau - October 17, 2017

AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and Digital OOH placements

Australia’s APN Outdoor brings on board James Warburton as chief executive

By M4G Bureau - October 17, 2017

Warburton has held chief executive roles with V8 Supercars, Ten Network and Universal McCann

Tanishq dazzles OOH with The Padmavati Collection

By M4G Bureau - October 17, 2017

OMI planned and executed the 3-week campaign in more than 25 cities

Posterscope launches OOH rate benchmarking tool ‘rateOOHmeter’ for buying efficiency

By M4G Bureau - October 16, 2017

The platform is based on field data of OOH campaign universe with information on 400+ brands, 1,600 cities, 3,000+ campaigns and 85,000+ OOH inventory across formats pan India

Omkar Realtors goes big on low interest rate offer on ‘Trilliant’

By M4G Bureau - October 15, 2017

The real estate brand smartly targets Mumbaikars with city-wide extensive OOH campaign

JCDecaux’s BrandDO raises DOOH accountability standards in UK market

By M4G Bureau - October 14, 2017

The charter will form the automated trading standards to which JCDecaux will adhere.

Ultravision International ties up with Lamar Advertising for LED lights, displays

By M4G Bureau - October 13, 2017

Partnership furthers industry adoption of energy-efficient LED lighting

Soch leaves an indelible imprint on Inorbit Mall escalator handrail

By M4G Bureau - October 12, 2017

The women’s fashion brand is one of the first to use ad-roller’s escalator handrail branding solution

Wrogn hits the streets to innovatively highlight citizen woes, tackle common issues

By M4G Bureau - October 12, 2017

MOMS Outdoor Media Services planned and executed the innovative campaign in Mumbai and Bengaluru

WCRS, Leo Burnett take top prizes in Ocean’s digital creative competition

By M4G Bureau - October 12, 2017

MullenLowe London collects three awards including international prize for Dulux

Hyundai Motor India rides into rural markets with a caravan & compelling offers

By M4G Bureau - October 11, 2017

The auto major has initiated an ‘Experience Hyundai’ campaign across 418 rural locations in India

KMRL issues revised RFP for ad rights, extends timelines for site visit, bid submission

By M4G Bureau - October 11, 2017

The site visit for bidders which was earlier scheduled on October 9, 2017 will now be arranged on October 13. The last date for submission of queries/clarification has been extended to October 20

Madison Media wins Sri Sri Tattva Media AOR

By M4G Bureau - October 10, 2017

Sri Sri Tattva commands strong multi-dimensional capabilities across the Ayurveda value chain making it a leader in Ayurveda-FMCG space

US’ Adelphic opts for Rubicon Project’s programmatic platform

By M4G Bureau - October 09, 2017

The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground

ARC Outdoor Media acquires media rights at Indore airport

By M4G Bureau - October 09, 2017

The OOH firm plans to put up a range of digital media formats at the airport where it has rights on 6,000 sq. ft of advertising space