M4G Bureau
Happy mcgarrybowen bags creative mandate of Wildcraft
By M4G Bureau - October 24, 2017
Shortly after winning the account, Happy mcgarrybowen released the AW ’17 campaign for Wildcraft
Kansai Nerolac turns conveyer belt into colourful moving shade card
By M4G Bureau - October 24, 2017
On the day of Diwali, passengers waiting to collect their bags at the conveyor belt also received gifts from the advertising brand
Chanel checks into Munich Airport to promote new fragrance
By M4G Bureau - October 24, 2017
The French fragrance-to-fashion house’s campaign uses a digital media façade and five branded columns with LED backlighting in the post-security area in Terminal 2 of the airport
SDMC extends bid submission date for Smart Toilet tender
By M4G Bureau - October 24, 2017
Bid documents to be submitted latest by Nov 21
Tier I & II markets geared to drive OOH growth
By M4G Bureau - October 23, 2017
Rising consumerism in the non-metro markets augurs well for OOH advertising
Punjab outdoor advertising policy to be unveiled soon
By M4G Bureau - October 23, 2017
The state government is planning to increase ad tax revenues several fold; Minister Navjot Singh Sidhu expects that the city of Ludhiana alone will yield ad tax revenues of Rs 100 crore
APAC to see faster OOH growth via-a-vis developed markets: SpendEdge
By M4G Bureau - October 23, 2017
The procurement intelligence advisory firm advocates a service-based model to buyers that offers scope for value-based discounts due to the bundling of services, which can reduce the spending on individual service purchases
RITES invites bids for commercial publicity rights under different packages
By M4G Bureau - October 23, 2017
The bid documents are to be submitted online not later than Nov 3
Havas Group introduces programmatic trading platform Adcity Solution
By M4G Bureau - October 22, 2017
Havas Group introduces programmatic trading platform Adcity Solution
Audi drives contextual advertising on DOOH in UK
By M4G Bureau - October 21, 2017
The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location
2,000 sq.ft Piccadilly Circus billboard programmed to flash ads as per audience profile
By M4G Bureau - October 20, 2017
Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.
Colors Super casts Bigg Boss Season 5 on OOH canvas
By M4G Bureau - October 20, 2017
The campaign is aimed at building audience for the reality show
Havas Media wins integrated media mandate of Sterling Holiday Resorts
By M4G Bureau - October 18, 2017
The mandate entails building integrated communications around Sterling Holiday Resorts’ experiential holidays
DOOH continues northbound journey in Australia
By M4G Bureau - October 18, 2017
Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement
OPPO engages youth through Selfie Booths at colleges & malls
By M4G Bureau - October 18, 2017
Conceptualised and managed by ITW Consulting, the activity will be conducted in 11 cities over a period of 6 months
