DTC Dy. CGM R S Minhas to speak at Delhi NCR Talks OOH Conference

By M4G Bureau - November 08, 2017

Dr Minhas will make a presentation on the theme of ‘How innovatively can OOH maximise opportunities in urban transit space?’ at the upcoming Delhi NCR Talks OOH Conference that will be held at Le Meridien hotel, Gurugram on November 17, 2017

Emami Fair & Handsome makes a face to face connect with male audience

By M4G Bureau - November 08, 2017

Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence

RITES invites bids for 6 railway media packages

By M4G Bureau - November 08, 2017

Bids invited for Package No. 39 South Western Railways, No. 40 North Western Railways, No. 41 North Eastern & North Central Railways, No. 42 South Central Railways, No. 43 Southern Railways, No. 46 Western Central Railways OOH advertising

Madison Turnt partners Tata Salt in lighting up Chhatt Puja venue with solar energy

By M4G Bureau - November 07, 2017

Solar panels were placed along the banks of the kund to absorb the sun's energy during the day and use it for illuminating the kund at night; the panels would charge an artificial sun installation

Mediabridge Global founder David Payne to address Delhi NCR Talks OOH Conference

By M4G Bureau - November 07, 2017

David Payne will speak on the theme of ‘How technologies can be leveraged to build solid OOH competitiveness’, at the Delhi NCR Talks OOH Conference to be held at Le Meridien, Gurugram on November 17, 2017

Hotstar finds ‘Billions’ of ways to engage OOH audience

By M4G Bureau - November 07, 2017

Conceptualised by the in-house creative team at Hotstar, the outdoor campaign was planned and executed by The Social Street across Mumbai, Delhi and Bengaluru using over 70 billboards that featured both teaser and reveal creatives

Suresh Balakrishna to address Delhi NCR OOH Talks Conference on Nov 17

By M4G Bureau - November 06, 2017

Suresh will address the conference on the theme of ‘What makes Delhi NCR the most compelling brand advertising destination’ keeping in mind the dynamic growth of the Delhi NCR OOH market at Le Meridien hotel, Gurugram

Google boards Exterion Media digital bus to promote Pixel 2

By M4G Bureau - November 06, 2017

Geo-targeted screens on the Transport for London (TfL) buses allow brands to tailor their adverts to the areas along a route wherein GPS identifies the streets to refresh the advert as per the location.

Sky promotes next-gen TV platform via Augmented Reality campaign at London's Waterloo Station

By M4G Bureau - November 04, 2017

The campaign invited commuters to interact with characters from Sky Q’s latest shows at London Waterloo.

Campus Shoes takes big strides on Delhi OOH landscape

By M4G Bureau - November 03, 2017

Targeting the youth audience, two different creatives have been used to connect with male and female audiences.

MuscleBlaze signs DDB Mudra Group as creative partners

By M4G Bureau - November 03, 2017

MuscleBlaze would be managed by the agency’s Gurgaon unit led by Jaipal Singh, Director- Brand Engagement, DDB Mudra North, on the account management front and Tushar Handa, Senior Strategist, DDB Mudra North on the strategy front.

SDMC invites bids for street furniture project

By M4G Bureau - November 03, 2017

Two clusters are included in the tender covering different locations and types of street furniture structures

IPG Mediabrands retains Amazon global media account

By M4G Bureau - November 02, 2017

The brand had launched a review this summer

No fresh licenses for ads on state highways, rules Madras High Court

By M4G Bureau - November 02, 2017

The court stated that existing site owners that they can continue to operate till their license expires

BBMP swooping down on unauthorised outdoor media

By M4G Bureau - November 01, 2017

BBMP has called for an amendment to Section 443 (10) of the Karnataka Municipal Corporation Act for a permanent solution as the civic body is losing out huge revenue due to the illegal hoarding menace.