Urban design expert Manu Mahajan to speak at Delhi NCR Talks OOH Conference

By M4G Bureau - November 15, 2017

Manu has more than 15 years of consulting experience in projects of Urban Design, Heritage Management and urban planning projects. He will be addressing the conference on the theme ‘How OOH industry could play a catalytic role in urban renewal & beautification’

BMW continues to sizzle OOH with its X series

By M4G Bureau - November 14, 2017

In association with Greenline Glo, a Lodestar UM group company, the brand once again captures the outdoor to initiate booking for its new X series

New Daktronics Media Kit offers unlimited customizable messaging options

By M4G Bureau - November 14, 2017

By combining 400+ media kit backgrounds, 127 new still and animation backgrounds, and more than 225 graphic elements, Daktronics media kit building blocks provide unlimited message creation

UP Govt to cast a saffron hue on all govt outdoor publicity, installations

By M4G Bureau - November 14, 2017

It is the general norm for political parties to reinforce their outdoor publicity using their representative colours, which creates a strong recall in the minds of their target audiences and followers

SDMC Dy. Commissioner Prem Shankar Jha to address Delhi NCR Talks OOH Conference

By M4G Bureau - November 14, 2017

Prem Shankar Jha will speak on the theme ‘Is Delhi OOH overcome by a policy paralysis – Perspectives on OAP & civic norms’ at the Delhi NCR Talks OOH Conference that will be held at the Le Meridien hotel in Gurugram on Nov 17

Google dials into OOH to highlight Pixel 2 features

By M4G Bureau - November 13, 2017

The Pixel 2 campaign has been unfurled on arterial roads, at junctions and in market areas, highlighting the many reasons why Google Pixel 2 is just the phone to buy. In India, Google’s OOH mandate is handled by Kinetic India

DMRC Director (Ops) Sharat Sharma to address Delhi NCR Talks OOH Conference

By M4G Bureau - November 13, 2017

Sharat Sharma will share his perspectives on ‘How innovatively can OOH maximise opportunities in urban transit space’, at the Delhi NCR Talks OOH Conference that will be held at Le Meridien hotel, Gurugram on November 17

Starcom India appoints Rajiv Gopinath as Chief Client Officer

By M4G Bureau - November 13, 2017

Gopinath will interface with key clients, enhancing Starcom’s strategic product and delivery and will usher in greater growth and opportunities

Govt plan to set up 100 new airports will further augment airport media opportunities

By M4G Bureau - November 13, 2017

Most of the new airports will be established in cities that currently do not have airports. As India’s civil aviation industry grows, powered by sustained passenger traffic growth, airports will become even more compelling brand advertising destinations

BroadSign International powers Qatar-based ELAN Media’s DOOH network

By M4G Bureau - November 11, 2017

ELAN Media, Qatar’s leading digital out-of-home media provider, is using BroadSign’s secure and reliable automated digital signage software to deliver ads and content to 240 screens located in high-impact areas, including the Mall of Qatar, Doha Festival City and Ezdan Mall

McDonald’s whips up data-driven campaign in UK

By M4G Bureau - November 10, 2017

The campaign reacts to the speed of traffic at each location to deliver tactical messages across premium roadside billboards, and is managed and distributed through QDOT’s digital OOH ad tech platform OpenLoop

Roop Sign & Graphics installs Efi VUTEk LX3 Pro 10 color LED UV inkjet printer

By M4G Bureau - November 10, 2017

Installed by Arrow Digital, the Efi-Vutek LX3 Pro Production Level LED Printer features energy-efficient, “cool cure” LED curing technology that requires much lesser heat than other UV or latex inkjet printers. The 3.2-meter-wide inkjet production device also offers an extended-gamut ink set

Marc-Antoine De Roys is new Kinetic global CEO

By M4G Bureau - November 10, 2017

De Roys spent nearly seven years with tenthavenue, following almost a decade with WPP media agency GroupM as COO and CFO for France and then COO for search and performance marketing in the EMEA region

Total reinforces the ‘Quartz’ promise to keep motor engines young

By M4G Bureau - November 09, 2017

The OOH campaign has been rolled out in 15 cities, across 550 vantage points and 23 malls. Total aims to connect with 50+ million people. The brand is also planning activation and felicitation programmes this month

CAIT, Mastercard roll out Digital Rath to promote ‘Cashless Bano India Campaign’

By M4G Bureau - November 08, 2017

Toward this, a Digital Rath is scheduled to be flagged off by I&B Minister Smriti Irani by launching a “Digital Rath” in New Delhi today at the NDMC Convention Centre, which also mark the one year anniversary of demonetization