Madison Media bags Viacom18 mandate for all its lines of business

By M4G Bureau - November 22, 2017

The agency will be handling the media planning and buying duties for the entire gamut of brands that offers multi-platform, multi-generational and multicultural brand experiences to 500mn+ Indians across 8 languages

BMC takes action to bring Digital billboard in the city

By M4G Bureau - November 22, 2017

The static billboards will be replaced with LED screens in phases wherein the highways haven’t been included in the plan to avoid casualty

Kochi Metro delays the opening of advertising tender due to some changes

By M4G Bureau - November 22, 2017

The authority has reduced the total advertising area outside the stations along with adding a new clause in Semi-Naming rights option due to which opening of tender has been delayed

Steora’s smart, digital street bench adds new dimension to street furniture

By M4G Bureau - November 22, 2017

With Steora® Urban street benches, developed & promoted by the Croatian firm, users can upload videos or pictures to chosen benches and set campaign duration and frequency. Video campaigns can also be connected to a Wi-Fi homepage, so that bench users can see the same campaign on their smartphones

‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’

By M4G Bureau - November 22, 2017

Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage, Dipankar Sanyal, CEO, Platinum Advertising and Amit Kapoor, Director, US Advertising shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference

CureFit urges Bengaluru to ‘Eat Fit’, offers healthy discount

By M4G Bureau - November 21, 2017

The app based company has unveiled a series of innovations in high traffic density areas of the city like the Outer Ring Road to promote the app and also highlight the discount on offer to consumers

Ocean Outdoor study reveals strong brand building power of full motion DOOH

By M4G Bureau - November 20, 2017

The study conducted by Australia-based Neuro-Insight for Ocean Outdoor shows that Full motion DOOH is 2.5 times more impactful than static OOH sites and online video performs better when DOOH is included in the media plan

Delhi NCR Talks OOH inaugurated at Le Meridien Gurugram

By M4G Bureau - November 17, 2017

Delhi NCR Talks OOH Conference was inaugurated by R K Singh, ED – Commercial, AAI, Prem Shankar Jha, Dy. Commissioner, SDMC, Noomi Mehta, Chairman, IOAA, Atul Shrivastava, Group CEO, Laqshya Media Group, and Vasant Jante, MD, VJ Media Works

Industry leaders to deliberate upon growth opportunities in Delhi NCR market

By M4G Bureau - November 16, 2017

Pawan Bansal, COO, Jagran Engage; Dipankar Sanyal, CEO, Platinum Communications, Pramod Bhandula, Executive Chairman, JCDecaux India; and Amit Kapoor, Director, US Advertising will deliberate upon ‘Where does the Delhi NCR OOH business go from here – way forward goals’

Green digital printing solutions to be discussed at Delhi NCR Talks OOH Conference

By M4G Bureau - November 16, 2017

Bhagwath Prasad, Director, Printech Digital Imaging and Naresh Kumar Dasari, Founder & Managing Director, Macro Media Digital Imaging will be making a joint presentation on how green digital printing solutions can be ushered in for OOH advertising

BIBA hits the streets to showcase autumn winter collection

By M4G Bureau - November 16, 2017

The brand has targeted women from all walks of life -- from budget-conscious housewives to corporate executives. The one-month campaign has been executed in Ahmedabad and Hyderabad by Greenline Glo, a Lodestar UM group company

IOAA, AAAI agree on S-O-P for regulating Indian outdoor advertising industry

By M4G Bureau - November 15, 2017

Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have arrived at a Standard Operating Procedure (S-O-P) to be followed by members of both Associations with a view to regulating and growing the Indian outdoor advertising industry. Version 5.6 of S-O-P has been thus ushered in

Citylights continuing to attract top brands

By M4G Bureau - November 15, 2017

Brands ranging from e-commerce majors like Amazon & Flipkart to FMCG majors ITC & Cadbury to jewelry brands like PC Chandra and Senco have leveraged the network to reinforce the connect with Delhi audiences

Intex’s Dhiraj Kapoor to share brand perspective on Delhi NCR market

By M4G Bureau - November 15, 2017

Dhiraj Kapoor, Head - BTL Marketing, Intex Technology drives media planning, key account management, program management, interactive marketing, creative development, media planning and buying, channel management

DOOH market expected to exceed more than US$ 5 Billion by 2022

By M4G Bureau - November 15, 2017

Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in DOOH Advertising are prominent opportunities factors for global Digital Out of Home Market to grow