M4G Bureau
Netflix’s The Punisher is the next on OOH
By M4G Bureau - November 30, 2017
The creatives have been designed in a way to narrate a story and build suspense via a series of billboards; the campaign has been executed by Kinetic India
Century Group bags sole ad rights at Dibrugarh airport
By M4G Bureau - November 30, 2017
Century Group of Companies has bagged the sole rights for a period of 10 years; With this acquisition, the company has expanded its portfolio of airport advertising offerings in the region as they also hold the rights at Imphal Airport and Silchar airport
OOH audience growth in Australia outstrips population growth
By M4G Bureau - November 29, 2017
While other traditional media channels see their audiences fragment or decline, OOH’s audiences in Australia continue to grow. This is great news for advertisers who are looking to reach large audiences with their products and services
Apple’s iPhone X banks on high brand recognition
By M4G Bureau - November 29, 2017
The iPhone X OOH campaign running in India is part of a global campaign – the brand has installed look-a-like billboards across global markets like Tokyo, San Francisco, London, Toronto that feature just the phone images
Milestone Brandcom bags Dalmia Bharat Group
By M4G Bureau - November 28, 2017
The OOH specialist agency will handle the Planning , Buying & Creative Innovations of Outdoor Media & Experiential communication across six states in East region which includes Bihar, Chhattisgarh, Jharkhand, Odisha, Sikkim, UP and WB
The LEGO group appoints Initiative as global media agency
By M4G Bureau - November 28, 2017
Earlier this year reinvented, the agency bags third account of LEGO following the Carlsberg win and retaining the Amazon business
Vistara promises a premium travel experience all the way
By M4G Bureau - November 28, 2017
The campaign has been rolled out in Delhi NCR and Bengaluru. With its brand purple hue in the background, the creative of the campaign showcases a comfortable sitting cabin with a smiling passenger that is highlighted with LED lighting on some sites
PM Narendra Modi inaugurates Hyderabad Metro Rail
By M4G Bureau - November 28, 2017
The first phase of the Metro rail project connects Miyapur and Nagole, having 24 stations. L&T Metro Rail (Hyderabad) Ltd is the concessionaire for the project. Overall the network is expected to see 17 lakh passenger movement every day
DMRC invites bids for rights on inside media on Lines 7 & 8
By M4G Bureau - November 27, 2017
Line 7 has 31 stations with 2,080 sq.m. minimum chargeable area offered and line 8 has 18 stations with 1,800 sq.m minimum chargeable area offered. On both lines, few stations are likely to start their operations in December 2017 and few will commence operations in the upcoming year
Pratheeksha Bus Shelters Kerala to discuss BQS plan with state govt on Nov 28
By M4G Bureau - November 27, 2017
The company has submitted a plan for 500 locations. As per the industry sources, the state government will share their viewpoints on the plan based on which the plan will be implemented by the SPV company
Australia’s Telstra payphones to double up as DOOH units
By M4G Bureau - November 27, 2017
JCDecaux Australia has renewed its partnership outdoor advertising agreement with Telstra for 15 years. This new contract includes 1,800 payphones in the 5 capital cities (Sydney, Melbourne, Brisbane, Adelaide and Perth) covering 64% of the Australian population and 77% of advertising spend
Building projections brightly light up Lumieres Hong Kong Festival
By M4G Bureau - November 25, 2017
The festival features three nights of light installations, video projections, art pieces and dining to experience Hong Kong in a bright new light
Aditya Birla Capital positions itself as the ABC of all money matters
By M4G Bureau - November 24, 2017
Planned and executed by The Social Street, the campaign was rolled out in 15 cities with more than 300+ high Impact sites adding up to more than 2.5 lakh sq. ft. wherein the Mumbai plan included the most iconic landmark sites like Patel Bridge and Bandra ROB
Marriot, Renault foremost advertisers at Coimbatore Airport
By M4G Bureau - November 24, 2017
Coimbatore airport has emerged as a strong brand advertising destination with passenger traffic clocking 1.3 million annually; Times OOH holds exclusive media rights at Coimbatore and Trichy airports
Namaste India challenges a Sumo on the OOH canvas
By M4G Bureau - November 23, 2017
The creative exemplifies the brand’s ‘power packed’ offering, targeting the growing band of health-conscious consumers; the outdoor sites have been directly traded by different media owners