Read the latest news on Global & Indian OOH & DOOH business

World Out of Home Organization adds 11 new members from four continents

By M4G Bureau - September 25, 2023

Four of the new members are national media owners, two are national media agencies, three are OOH service providers/suppliers, one is a national media association and one a national regulatory body.

Enrique Tomas chooses nsign.tv for its new vending machines at Barcelona Airport

By M4G Bureau - September 25, 2023

The Catalan ham chain relies on multi-award-winning digital signage software for new vending models.

Connect OOH appoints Aditya Goel as National Head

By M4G Bureau - September 25, 2023

With over two decades of experience in the OOH sector, Aditya joins Connect as the agency ushers in a new era of growth.

Ocean Outdoor UK adopts new sustainability strategy

By M4G Bureau - September 25, 2023

Effective from January 2024, Ocean UK will pledge a percentage of its annual revenue to four critical marine based projects

Red Bull’s F1 car rides atop the ‘L’ train in Chicago

By M4G Bureau - September 25, 2023

The activity was done as part of a promotion for the upcoming Red Bull Showrun event on 29th September.

File responses to PILs on illegal hoardings, Karnataka HC tells BBMP

By M4G Bureau - September 21, 2023

The Garden City’s municipal corporation has been ordered to file a detailed response to the PILs regarding the rapidly expanding illegal hoardings and flex banners in the city.

Podhigai Ads amplifies Zebronics brand connect and visibility through colourful Kochi Metro train branding

By M4G Bureau - September 21, 2023

The campaign is a part of the brand’s continued effort to celebrate and connect with a young and free-spirited audience.

Cera presents "This Is Your Space. Play It Your Way" campaign at Mumbai Airport’s T2

By M4G Bureau - September 20, 2023

Showcasing Cera’s range of products on a wall, the campaign will be on display for a duration of 6 months.

Manish Menon joins Madison World to Head Human Resources

By M4G Bureau - September 20, 2023

Manish will serve as the Vice President of Human Resources and will be based out of the agency’s Mumbai office.

Ocean Outdoor reunites with ITV for Rugby World Cup 2023 action

By M4G Bureau - September 15, 2023

Fans will be able to watch highlights and big moments from the games on 18 DOOH screens across eight cities in the UK.

Bajaj Almond Drops Hair Oil challenges conventional haircare routine with ‘Ban Ja Toofani’ campaign

By M4G Bureau - September 15, 2023

The 33-day long campaign saw the brand style over 15,000 women across 100 villages in UP while post-campaign sales exceeded market expectations as well.