M4G Bureau
Burger King banks on DOOH in London to drive footfalls
By M4G Bureau - January 02, 2018
With digital OOH, the fast food chain saw the opportunity to show what’s relevant, at the relevant time in a relevant moment of consumption
Railway extends bids submission date for Mumbai package
By M4G Bureau - January 02, 2018
The date has been extended indefinitely until further notice; the submission date was postponed in view of the Bombay Court order issued on December 22, 2017 and the feedback obtained from the prospective bidders
Zomato continues to give plenty of #foodforthought
By M4G Bureau - January 01, 2018
The app-based food delivery brand has adroitly used large formats to communicate well-crafted communications, making it stand out in the outdoor; the campaign also underscores that content is king
Retrospective: Delta Dating Wall among best of 2017
By M4G Bureau - December 29, 2017
Delta Air Lines had created the dating wall along with Wieden + Kennedy New York (along with Colossal Media), with a partnership with Tinder that featured photos of nine exotic destinations painted on a wall in Brooklyn
DMRC receives 3 bids for Line 3 digital media tender
By M4G Bureau - December 29, 2017
The authority is evaluating the bids for the digital media rights at Line 3 stations on the basis of viability and profitability to qualify for the next stage of bid; the evaluation will take a week’s time
Park Avenue showcases fashion that will ‘knock your socks off’
By M4G Bureau - December 28, 2017
The brand has targeted the men audience of 25-44 age group from SEC AB category in Delhi, Bengaluru, Chennai and 20 other cities across India; the campaign was planned and executed by MOMS Outdoor Media Solutions
EDMC invites bids for street light pole kiosks ad rights
By M4G Bureau - December 28, 2017
The tender will be allotted on pole kiosks located on roads, including those maintained by PWD, for the duration of two years, to be allotted as per the guidelines of OAP 2017 in two bid system for the duration of 2 years
Karnataka Talks OOH Conference to be held in Bengaluru on Feb 9
By M4G Bureau - December 27, 2017
The conference will bring senior Karnataka Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers on a common platform to address the key issues that confront Karnataka OOH industry
Pizza Hut joins hands with Dabbawalas to celebrate 9k milestone
By M4G Bureau - December 27, 2017
The activity was conducted to celebrate the opening of 9000th international restaurant, in Mumbai; Vibgyor Brand Services executed the experiential marketing initiative that also saw activities in Delhi, Kolkata and Hyderabad
AAI invites RFP for media rights at Khajuraho airport
By M4G Bureau - December 27, 2017
The tender includes all varieties of formats such as static, digital and on-ground activities for the duration of 10 years. The total area of display concession is 1,840 sq.ft. which will be given on the payment of monthly concession fee
SDMC extends submission date for Smart Toilet tender
By M4G Bureau - December 27, 2017
This is the second time that submission date has been extended; earlier it was due to administrative reasons wherein this time it has been extended as requested by the prospect bidders
Xiaomi dials into OOH again to reassert its brand presence
By M4G Bureau - December 26, 2017
The campaign, executed by OOH specialist agency OMI, has been rolled out for a 30-day period, using a mid of large and short formats that include billboards, bus shelters, gantries, Metro pillar media, wall wraps, etc.
DMRC turns a new leaf with Magenta Line
By M4G Bureau - December 26, 2017
The Magenta Line provides commuters with Wi-Fi connectivity at all stations, charging points that are USB compatible, LCD screens, etc., that lend themselves to OOH branding opportunities
ArtPop 2018 Billboard Competition in US turns the spotlight on local artists
By M4G Bureau - December 26, 2017
The winning artists, selected via a juried competition, will have their work displayed on Adams Outdoor Advertising billboards on major thoroughfares in the region from the week of January 8 through the end of December 2018
ad-roller showcases BeFantasticGaluru on Namma Metro escalators
By M4G Bureau - December 23, 2017
Organisers of the tech fest opted to promote the event on ad-roller escalator handrail media at the MG Road and Majestic stations, targeting the young professionals working with tech firms