M4G Bureau
Digital OOH powers oOh!media’s strong H1 performance
By M4G Bureau - February 19, 2018
Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding traditional format as the majority revenue earner, and extending the strong first half gains in revenue from oOh!media’s digital network of 8,000 screens
Prakash Arts inaugurates new FOB in Hyderabad
By M4G Bureau - February 19, 2018
The FOB, which is aesthetically design and equipped with escalators, surveillance systems, and well-positioned media, is expected to become a one-stop advertising destination for a gamut of brands
OOH to grow 10% in 2018: Pitch Madison Report
By M4G Bureau - February 16, 2018
Retail, Consumer Services and Real Estate have been the top three consuming categories of OOH. However, Consumer Services (Hospital, Restaurant and Education) reduced spends by 8% and Real Estate spends too declined by 11%. The highest growth was recorded by the Telecom category at 29%
‘Business consolidation augurs well for OOH’
By M4G Bureau - February 16, 2018
OOH leaders observed at the Karnataka Talks OOH conference held in Bengaluru that consolidation of OOH business will usher in improved across-the-board industry compliance, increase media rates and boost client confidence in the medium
Ocean Outdoor, Landsec share the Chubby Hearts London love
By M4G Bureau - February 16, 2018
Ocean Outdoor is supporting the campaign across four of its full motion London screens including Leicester Square and both Westfield shopping centres. And the Chubby Hearts took over Landsec’s Piccadilly Lights for a 40 second slot on Valentine’s Day
Tanishq crafts a glittering outdoor presence
By M4G Bureau - February 16, 2018
OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities
Happy mcgarrybowen wins integrated creative and media mandate for BharatBenz Trucks and Buses
By M4G Bureau - February 15, 2018
The agency has been brought on board to manage the integrated mainline and digital communication mandate for BharatBenz trucks and buses, along with the media duties for the brand
On-train ads trigger immediate purchase
By M4G Bureau - February 15, 2018
New research reveals a quarter of rail commuters using mobiles to shop on the move
Facebook tells people to ‘Live What You Love’
By M4G Bureau - February 15, 2018
The campaign is in line with Facebook’s increasing concentration on giving people the power to build community and bring the world closer together
Cadbury pops out heart this Valentine
By M4G Bureau - February 14, 2018
The brand has come out with a campaign that provides an experience beyond products & services; OOH powers the 360 degree campaign innovatively
GroupM forecasts 13% growth in adex in 2018
By M4G Bureau - February 14, 2018
OOH adex is expected to increase from an estimated Rs 2,842 in 2017 to Rs 3,389 in 2018, which will be a healthy 15% growth YoY
Registration open for Indian delegates to FEPE Congress in Sorrento, Italy
By M4G Bureau - February 13, 2018
Media4Growth has discussed with FEPE special rates for the participation of Indian delegates in the next FEPE Congress that will be held in Sorrento, Italy during June 6-8, 2018
Swift goes to town with ‘Be Limitless’ proposition
By M4G Bureau - February 13, 2018
Executed by Posterscope India, the OOH brand campaign beats the clutter by fashionably showcasing the new model on the outdoor canvas
Ogilvy promotes Abhik Santara as Head of Office & VR Rajesh named Managing Partner
By M4G Bureau - February 12, 2018
As part of their responsibilities, they will also oversee the growth of our Kolkata offices; also VR will partner Abhik to lead Ogilvy Mumbai
BarTalk India to unveil real-time social display network
By M4G Bureau - February 12, 2018
With influencer marketing at its peak, BarTalk India opens a new world to brands which enables them to connect with millennials and weave their brand story like never before through its automated display platform