Selvel Publicity’s Kekoo Nicholson passes away

By M4G Bureau - February 27, 2018

Kekoo was designated the managing director of Selvel Publicity in 1982 and since then had invested in maintaining and building one of the pioneering companies of the Indian OOH industry

Grandesign brings on board Doug Hecht to reinforce $100mn growth plan

By M4G Bureau - February 27, 2018

Hecht will work with the San Diego-based company’s advisory board to define key strategic initiatives that continue to attract the right kind of clients and drive the company to the top of the marketing food chain.

Brendon Cook, CEO, oOh!media to address OAC 2018 in Mumbai

By M4G Bureau - February 26, 2018

Brendon Cook will speak on theme of ‘How dynamic media will drive OOH growth in a digital world’ at the Outdoor Advertising Convention (OAC) that will be organised in Mumbai during July 27-28, 2018

Gurugram civic body sees surge in ad tax revenues

By M4G Bureau - February 26, 2018

Municipal Corporation of Gurugram (MCG) recorded 33% increase in ad tax revenues in 2016-17, from Rs 12.01 crore in 2015-16 to Rs 16.07 crore in 2016-17

‘Successful brands allocated 13% of media budgets to OOH’

By M4G Bureau - February 23, 2018

WARC Data report show that the cost per thousand (CPM) for billboards is routinely below the all media average, which helps explain why successful campaigns within the low (up to $500k) and medium ($500k to $10m) budget bands are the ones that allocate the highest proportions towards OOH

Globally networked indoor, outdoor digital screens in the offing

By M4G Bureau - February 23, 2018

Romania’s The Pole Society, funded by Techstars and Ginco in the Middle East, is creating a globally interconnected network for indoor and outdoor digital screens

Interactive DOOH heightens consumer engagement

By M4G Bureau - February 23, 2018

Group Banque Populaire, a French banking group made up of 15 regional banks, provides information to travellers at the at Paris and Nice Airports on the cost of living of different nations and states

APN Outdoor retains Sydney Trains contract for 20 years

By M4G Bureau - February 22, 2018

APN plans to convert signs to digital in other projects, namely its advertising in the Tullamarine freeway and Metro Trains Melbourne

GMG’s CoZone 2.2 renders ultra-high res to large formats

By M4G Bureau - February 21, 2018

The maximum image resolution has been increased to 7000 pixels and can go even finer. If the user is required to go deep into detail or work with large formats, image data can be displayed at an ultra-high resolution of 15,000 pixels

Patna MC Standing Committee targets big fish engaged in unauthorised biz

By M4G Bureau - February 21, 2018

The civic body, which was targeting only small players till now, has been asked to target the larger players that are responsible for putting up unauthorised media in the city

Samsung augments digital outdoor display solutions

By M4G Bureau - February 21, 2018

In outdoor spaces, Samsung’s high 2,500-nit brightness, an auto brightness sensor that optimises brightness, together with circular polarizing technology and 5,000:1 contrast ratio work together to deliver easily seen messages

Asian Paints showcases ‘Ultima Protek’ in Kochi

By M4G Bureau - February 21, 2018

MOMS Outdoor Media Solutions has executed the 1-month campaign that is writ large on Kochi Metro Rail pillars, airport and places that see significant movement of target audience

Murals to adorn vacant Houston OOH sites

By M4G Bureau - February 20, 2018

Houston First Corporation, created by the City of Houston, is gathering submissions with the intent to give local artist(s) the opportunity to have their artwork featured in multiple outdoor advertising locations

Hotstar tells techies ‘Dare or Stay There’

By M4G Bureau - February 20, 2018

The Social Street executed the campaign which consisted of high-impact outdoor deployment across top tech hubs and parks in Bengaluru, Hyderabad, and Powai

Outdoor norms relaxed for promotion of UP Investors Summit 2018

By M4G Bureau - February 20, 2018

Industry sees the relaxation as a temporary step, uncertain about how the tide will change for OOH business in the city of Lucknow