Samsung first to use Burj Khalifa LED facade

By M4G Bureau - March 06, 2018

Spectacular showcase and multi-sensory consumer experiences at Burj Khalifa underscore innovative new features of the new Galaxy S9 and S9+

Xiaomi Redmi Y1 dials OOH for big impact

By M4G Bureau - March 06, 2018

OMI executed this campaign for Redmi Y1 across key metro markets. An assortment of large format and unconventional formats were used for the campaign covering 13 key cities

2017 was a year of modest growth for OOH says FICC-EY report 2018

By M4G Bureau - March 05, 2018

The report shares that domitization effects started to fade off after March-April 2017 & billboards continue to dominate the advertising pie with 40% whereas sponsorships & interactivity will take the lead and operational issues continue to hamper the growth

AdWorld develops ‘I love Indore’ signage in Indore

By M4G Bureau - March 05, 2018

The media owning firm is working closely with the corporation in developing iconic OOH advertising spots in the city to accelerate revenue

Kolhapur MC plans to unveil new ad policy to mop up more revenues

By M4G Bureau - March 05, 2018

The corporation plans to net Rs 5 crore annually from outdoor advertising, although it has not earned even Rs 1 crore revenue in the last 5 years

Ekta Builder gains masses faith by demanding only 5% in advance

By M4G Bureau - March 04, 2018

Executed by Bright Outdoor Media, the campaign has been deployed at various key locations of Mumbai

Is Bengaluru inching closer to having a ‘Times Square’ like place?

By M4G Bureau - March 02, 2018

The Karnataka Government is now mulling over creating a ‘Bangalore Square’ at the junction of Brigade Road and Residency Road

Ocelot Partners to acquire Ocean Outdoor for £200mn

By M4G Bureau - March 02, 2018

Ocean’s portfolio of digital, full motion screens facilitates connectivity as OOH, digital, mobile, online and screen media all converge to create deeper brand experiences

Jammu MC has imposed hoardings ban on various properties

By M4G Bureau - March 01, 2018

The civic body has imposed a ban on installation of hoardings at various avenues such as residential buildings, bridges, places of worships, hospitals, educational institutions, crematorium, Graveyard, Government offices, parks, and gardens

UK’s Bitposter expands automated platform reach

By M4G Bureau - March 01, 2018

Over 400,000 print and digital OOH billboards can be bought within Bitposter’s General Marketplace

Nippon Paint sends ‘Swachhta’ message in an artistic manner

By M4G Bureau - March 01, 2018

The brand joined hands with leading art institutes and artistes of Indore to put up painted messages on the walls of 5 BRTS, spreading the message of ‘Swachh Indore’ and for retaining Indore’s position as the No.1 City in Swachhta Sarvekshan

Dentsu Impact appoints Aditya Kilpady as National Planning Director

By M4G Bureau - February 28, 2018

Aditya comes in with over two decades of cross-cultural experience across verticals and geographies

Surat MC sets ambitious target of Rs 100 cr ad tax revenues

By M4G Bureau - February 28, 2018

Pegging big on OOH, the corporation plans to build various advertising destinations in the city and decides to go strict on illegal sites which aren’t generating revenue for the civic body

UK’s Talon Outdoor forays into US market

By M4G Bureau - February 28, 2018

Talon will now begin working directly with U.S. companies, designing and executing data-driven, technology-led integrated outdoor campaigns that produce measurable results and impact

Freedom Oil slips into the OOH fast line with JarCar offer

By M4G Bureau - February 28, 2018

The 2-month campaign started with the creatives focusing upon the healthy aspects of the offering; now buyers of Freedom Oil jar could win a car as a lucky prize