M4G Bureau
Maharashtra Cabinet approves ban on flex boards, banners
By M4G Bureau - March 16, 2018
The government ban on the use of flex boards, banners, flags and other plastic materials will be enforced by the local urban bodies and the Maharashtra Pollution Control Board
Happy mcgarrybowen crafts new brand identity for Dream11
By M4G Bureau - March 16, 2018
Dream11 wanted to change its visual identity to make it ready for its next growth phase - from 2 crore current user base to 10 crore by 2020
GM lights up OOH with high-end offering
By M4G Bureau - March 16, 2018
The month-long campaign was rolled out in Chennai by DBL Media, using a variety of OOH formats that includes BQS, FOB, mall media, etc
Australia’s Vinyl Council identifies novel PVC ad banner recycling options
By M4G Bureau - March 15, 2018
An ambitious research project spearheaded by the Vinyl Council of Australia has identified novel recycling applications in a bid to make use of the 1.2 million m² of PVC advertising banners sent to Australian landfills every year.
eg. communications bags train branding rights on DMRC 7 & 8 lines
By M4G Bureau - March 15, 2018
The OOH firm has won the rights to brand all trains running on Line 7 (Pink Line) and Line 8 (Magenta Line); the rights have been awarded for a period of 9 years
DMRC Pink Line will be a go-to destination for youth-focused brands
By M4G Bureau - March 15, 2018
With the opening of this section, the South Campus of Delhi University is connected by Metro to the university’s North Campus; Durgabai Deshmukh South Campus station will be a major transport hub for students attending colleges in the South Campus
Samsung creates immersive experiences with Galaxy S9 & S9+
By M4G Bureau - March 15, 2018
Following a showcase in Dubai, Samsung will hold events in other cities and at landmarks yet to be announced
Havas Media bags the integrated media duties of Bajaj Allianz
By M4G Bureau - March 14, 2018
The account size is estimated to be more than INR 50 crores and will be handled out of the Mumbai office led by Kunal Jamuar, Managing Partner - West and South, Havas Media India
Is Pepsi coming out with ‘Kyun Sookhe Sookhe Hi?’ OOH variant?
By M4G Bureau - March 14, 2018
PepsiCo has kicked off its 360 brand campaign with the TVC ‘Kya Sookhe Sookhe Hi’; the OOH campaign is likely to follow
DMRC invites bids for media rights on Yellow Line
By M4G Bureau - March 14, 2018
The exclusive rights inside Metro stations will be awarded for a period of 9 years on ‘as is where is basis’; The tender document may be submitted until April 12, 2018
Broadsign to power Westfield’s digital media screens at shopping centres
By M4G Bureau - March 14, 2018
Partnership enables advertisers and brands to reach shoppers with contextual, targeted campaigns on over 500 digital screens
Society Tea celebrates the Tea Society Called India
By M4G Bureau - March 14, 2018
The Tea Society Called India campaign features works of photography mavens Palani Mohan, a Hong Kong based award-winning photographer
Macro Media Digital, Hannu Marketing install Arrow’s Efi-VUTEk 5r UV inkjet digital printer
By M4G Bureau - March 13, 2018
The Vutek LED roll-to-roll 5r can handle a variety of flexible and rigid media, which makes it a perfect match for all close-view indoor and outdoor applications including building wraps, billboards, etc.
Now, Delhi ‘horror-struck’ by ‘Pari’
By M4G Bureau - March 13, 2018
eg. communications in association with Publicity Engineers executed the wrap of DMRC Line 2 rakes for the promotion of the Bollywood movie
Goibibo signs up as a Principal Sponsor for Mumbai Indians
By M4G Bureau - March 12, 2018
The online traveling booking app will undertake 360 degree branding initiatives including OOH to engage the masses