Wagh Bakri blends in with local expressions

By M4G Bureau - March 26, 2018

The tea brand launched an aggressive campaign, planned and executed by MOMS Outdoor Media Solutions, to deepen the connect with consumers in markets like Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Chhattisgarh and Karnataka

‘Only OOH likely to post net revenue growth in US in 2018’

By M4G Bureau - March 26, 2018

In US, OOH is going to be the only traditional medium expected to have fruitful growth attributed by the digital and ambient advertising formats, reports MAGNA

Jockey likely to hit the streets with new campaign soon

By M4G Bureau - March 23, 2018

The TVC conceptualised by L&K Saatchi & Saatchi agency has already hit the TV screens whereas the OOH campaign is expected to be launched soon.

SDMC achieves a new high in ad tax revenue earnings

By M4G Bureau - March 22, 2018

The civic body has recorded Rs 135 crore ad tax revenue earnings in the current financial year, which is significantly higher than Rs 118 crore earned in the previous fiscal

Trend-setting Titan ups the style quotient

By M4G Bureau - March 22, 2018

The 1-month outdoor campaign, executed by OMI, the specialist’s outdoor agency wing of Laqshya Media Group, has been rolled out in 22 cities that include Delhi NCR, Mumbai, Pune, Bengaluru, and Kolkata

DMRC invites bids for ad rights inside select Line 2 stations

By M4G Bureau - March 21, 2018

The tender includes different kind of formats such as static, digital, platform screen doors and experiential marketing activities inside designated stations on Line 2

oOh!media wins global ad rights to Qantas inflight entertainment

By M4G Bureau - March 21, 2018

oOh!’s offering will extend beyond advertising in Qantas Domestic terminals, clubs and business lounges to include International and Domestic Inflight Entertainment consisting of video on demand on seatbacks, Qantas Entertainment App, onboard free Wi-Fi as well as inflight news bulletins

Maruti Suzuki radiates high energy in the outdoor

By M4G Bureau - March 21, 2018

The auto major tied up with Devils Circuit, the biggest obstacle running series, as the title sponsor to push its new tagline ‘Be Limitless’ and to promote the event

IGIA T2 traffic growth likely to boost advertising at the terminal

By M4G Bureau - March 20, 2018

With Indigo and Spicejet flights shifting operations to Terminal 2 of IGIA, more brands are likely to be drawn to the advertising opportunities at the terminal, considering an additional 120 odd flights will be operating from there

BMTC ushers in infotainment on buses; new window for advertising

By M4G Bureau - March 20, 2018

While BMTC has taken this step to counter the competition posed by cab aggregators in the city with regard to getting a large share of the passenger traffic, the investment cost and operations of the infotainment systems will be met from advertising revenues

ICICI Prudential Life highlights iProtect Smart

By M4G Bureau - March 20, 2018

Taking a cue from its TVC, the brand has taken the OOH route to educate the masses about their new term life cover plan

Goafest 2018 announces Abby shortlisted entries

By M4G Bureau - March 19, 2018

In Outdoor category 4 entries and Ambient category 5 entries have been selected; entries have been uploaded on website for the review

Sri Ramakrishna Hospital checks into Coimbatore airport to build on medical tourism

By M4G Bureau - March 19, 2018

The brand has used high impact static media sites in the departure area of Coimbatore airport’s waiting area (SHA halls) to get maximum attention of the travelers

Captain cool Dhoni goes all out for Snickers

By M4G Bureau - March 19, 2018

The OOH campaign is an extension of the brand’s humourous TVC that depicts cricket dressing room conversation in line with the brand proposition ‘You Are Not You When You’re Hungry’

Flex may not be immediately impacted by Maharashtra Govt ban on plastics

By M4G Bureau - March 16, 2018

Empowered Committee has been tasked to examine whether the ban should also apply on the manufacture and use of flex boards, banners, flags & other items