Transparent LED screens hold promise for OOH

By M4G Bureau - April 23, 2018

Manufacturing firm Yuchip maintains that in addition to the extremely high market value, transparency, lightness, fashion, aesthetics and other characteristics of the transparent screen help it gain an appreciation of many exclusive clients

‘Lost in Space’ carves its own space in the outdoor

By M4G Bureau - April 23, 2018

The campaign, which was launched internationally with a big rollout in India, marked an impressionable presence in Delhi, Mumbai and Bengaluru markets. Kinetic India handled the media buying and execution of the campaign in India

SDMC opens tender for Unipole Cluster & Toilet Blocks

By M4G Bureau - April 20, 2018

The tender property spread across major locations of Delhi & NCR will be given for 3+2 years of duration

‘OOH plus mobile retargeting works well for QSR brands’

By M4G Bureau - April 20, 2018

When OOH leverages aggregated and anonymised mobile location data, the medium will offer quick-service advertisers a highly visible and measurable medium that drives sales directly to franchises

Ludhiana MC working on plan to implement new ad policy

By M4G Bureau - April 19, 2018

While the policy implementation has to be completed in two months’ time, the final approval and implementation will take some more time as each city of Punjab is unique in landscape

OOH can help brands derive higher ROI from advertising

By M4G Bureau - April 19, 2018

Globally, marketers of successful brands allocate an average of only 13% of their budgets to OOH advertising; this despite the lower cost of OOH compared to other paid media

Activa 5G scripts the language of love

By M4G Bureau - April 19, 2018

The brand has launched a 360 degree ad campaign - ‘Love Is Growing’ -- for its Activa 5G. The campaign’s objective is to showcase the universal love for Activa

JCDecaux Australia partners with Seedooh to verify OOH campaigns

By M4G Bureau - April 18, 2018

Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners

Aarkay Universal installs Efi-H1625 LED UV inkjet hybrid printer

By M4G Bureau - April 17, 2018

The printer’s lower-temperature curing translates into reduced energy costs. And, unlike solvent printers used in wide-format graphics printing, the printer’s inks have virtually no VOCs

Globally DOOH to grow at 12.60% CAGR during 2017-23

By M4G Bureau - April 17, 2018

Europe was the highest revenue contributor to the global DOOH market in 2016, accounting for around 38.76% share, owing to surge in demand of digital signage across various industry verticals

Dentsu Impact starts Bangalore operations

By M4G Bureau - April 16, 2018

Along with handling existing clients, the new team will look at opportunities to expand the agency’s offerings and thus, revenues

Vyoma enters the Kolkata market with 233 screens at 24 metro stations

By M4G Bureau - April 16, 2018

The displays aimed to drive engagement and consumer participation through various call to action campaigns and messages are able to support and recognise 14 different types of daily ticket transactions and payment methods

SDMC invites bids for advertising on cycle shelters

By M4G Bureau - April 16, 2018

The maintenance and operation of the cycle shelters will be given for 7 years under OAP 2017 policies on a monthly license fee basis. The cluster has in all 2058 sq. ft. ad display area

Cuttack MC plans to outsource outdoor media management

By M4G Bureau - April 16, 2018

The objective is to root out all unauthorised media in the city and properly implement the Odisha Advertisement and Hoarding Policy, 2015

Australia’s Adshel introduces new DOOH trading model

By M4G Bureau - April 16, 2018

The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively