M4G Bureau
‘More the spends on OOH, better the returns’
By M4G Bureau - May 09, 2018
OOH is shown to have the greatest impact on awareness, recommendation and purchase-intent metrics for brands, states a report released by OAAA
FBB’s Style Dekko for Metro Commuters
By M4G Bureau - May 09, 2018
The fashion clothing brand displays the recently-launched men’s range and new communication on Line 3 of DMRC, attracting the commuters from all walks of lives
Grandesign relocates hq to historic Wonder Bread Building
By M4G Bureau - May 08, 2018
San Diego’s largest advertising agency moves to invest in the future and set the stage for ongoing growth
Solar AdTek undertakes solar powered lighting of 1,800 bqs in Ireland
By M4G Bureau - May 07, 2018
The newly installed lighting reduces operating costs, provides enhanced illumination and most significantly reduces carbon emissions
Havas Media bags integrated media duties of Netmeds.com
By M4G Bureau - May 07, 2018
The account size is estimated to be upwards of INR 50 crores and will be handled out of the Bangalore office
ATS crafts an overarching brand presence
By M4G Bureau - May 07, 2018
Vani Advertising has turned an FoB on the Noida-Greater Noida Expressway into an innovative media for the promotion of ATS projects in Noida Sector 150
ITW Consulting bags sole stadium branding rights for India-Ireland T20I series
By M4G Bureau - May 04, 2018
This exclusive deal will deliver all broadcast production and have secured advertising revenue through in-ground advertising rights during the matches.
Dabur Hajmola innovatively engages college youth
By M4G Bureau - May 04, 2018
The set up created inside the campus gave the brand a chance to engage a huge number of students and create a direct contact to further translate it into sales.
Global managers to address FEPE International Sorrento Congress
By M4G Bureau - May 04, 2018
FEPE Congresses look at the big issues impacting the global OOH industry and also offer delegates valuable insights into the business of navigating such a rapidly-changing world, says FEPE Executive director Bob Wootton
Site-N-Sign bags sole marketing rights at Jammu airport; introduces eco-friendly ad displays
By M4G Bureau - May 03, 2018
The tender for Jammu Civil Airport was initially won by Jayashree Advertising for a period of 10 years and subsequently Site-N-Sign Media Network secured the exclusive marketing rights from them for the entire tenure.
Khushi Advertising wins exclusive rights for Vadodara airport
By M4G Bureau - May 03, 2018
Allotted for 10 years, the company will handle the rights for inside and outside media; along with activations at experiential spaces
Hotstar pads up for ‘The Largest Player Hunt Ever’
By M4G Bureau - May 03, 2018
The campaign, planned and executed by The Social Street, consisted of larger-than-life 3D figurines of a batsman’s avatar with the player himself missing -- symbolic of Hotstar’s search for players and asking users to fill in the missing space by playing the game on its IPL platform
AR firm Arcona’s ‘Digital Land’ creates new advertising avenues
By M4G Bureau - May 03, 2018
Arcona has partnered with Advir, a programmatic monetisation platform that specialises in AR and VR; Advir would allow owners of Digital Land to indicate which areas can be used for advertising – enabling the process to become automated
Colors Tamil casts the big picture on OOH canvas
By M4G Bureau - May 02, 2018
MOMS Outdoor Media Solutions planned and executed the GEC brand’s launch campaign that marked a variety of innovations and innovative formats
Broadsign partners with OutMoove to simplify data-driven programmatic OOH advertising
By M4G Bureau - May 02, 2018
New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning