Coolwinks.com appoints dentsu X to handle its media duties

By M4G Bureau - May 28, 2018

This account, led by Kumar Manish, Executive Vice President, dentsu X India, will be handled from the agency’s Delhi office

Clear Channel Outdoor Americas runs DOOH campaign to trace missing children

By M4G Bureau - May 28, 2018

Clear Channel Outdoor Americas and Texas Center for the Missing (TCM) have launched the campaign to feature digital images of missing children from San Antonio, Dallas, El Paso, and Houston in the US

Samsung’s UK #TVblackout campaign extends to OOH

By M4G Bureau - May 28, 2018

The brand famous for its innovative campaign leaves the Piccadilly Circus and cinema screens blank to introduce its new QLED TV set

Blow hot, blow cold -- depending on the season

By M4G Bureau - May 25, 2018

Findings from one research suggest that consumers respond more positively to emotionally warm messages if they are feeling physically cold, and emotionally cold messages if they are feeling physically warm

No new tenders until GHMC ad policy is implemented

By M4G Bureau - May 25, 2018

The corporation is keeping in abeyance the renewal of existing media contracts; there is no clarity as yet on when the policy will be implemented

Honda infuses ‘sportiness’ to CB Shine SP with OOH plan

By M4G Bureau - May 25, 2018

The multi-dimensional advertising campaign, designed to strengthen the style imagery of CB Shine SP and take it to the next level, has already started to broadcast on TV and is soon to come on OOH medium

LATAM OOH entities form regional body ALOOH

By M4G Bureau - May 24, 2018

ALOOH has been set up by the Argentine Chamber of OOH, ASOMEDIOS in Colombia and key OOH companies in Mexico and Uruguay; talks are underway to expand the association’s reach to Brazil, Peru, Costa Rica, Guatemala, Honduras, Panama and El Salvador

Vodafone celebrates cricket fandom on digital screen

By M4G Bureau - May 23, 2018

The spectators who came to experience the match were clicked and the GIF went up on a large LED screen mounted on a giant Vodafone Unofficial Sponsor of Fans hoarding

Large format printer market posts strong growth in Q1 2018: IDC Report

By M4G Bureau - May 23, 2018

The revival in corporate spending leads to surge in demand; solvent printers dominated the total graphics market but aqueous, UV and Latex were key drivers of this growth

Titan targets buying potential of smaller markets

By M4G Bureau - May 23, 2018

Specifically aimed at tapping Tier II, III & IV markets, the OMI agency covered a wide geography through a splash of OOH campaign to promote ‘The perfect wedding gift’

DMRC invites bid for exclusive advertising rights on Line 1

By M4G Bureau - May 22, 2018

Along with static media, the tender allows digital panel installations as well as innovative advertising opportunities of Metro trains

Happy mcgarrybowen bags integrated mandate for IndiaMART

By M4G Bureau - May 22, 2018

The agency will be responsible for building up the brand’s growth plans through multimedia campaigns including OOH

DMRC Magenta Line to be fully operational from next week

By M4G Bureau - May 22, 2018

The inside Metro station rights are handled by Ad Impact and train branding inside & outside rights are with eg. communications

Arrow Digital installs first MCT VersaTech2 at Caterpillar Sign

By M4G Bureau - May 22, 2018

The VersaTech2 is the next-generation flatbed cutting solution, boasting a newly-designed high strength and lighter weight beam for unparalleled cutting speeds and accuracy

Carrier AC assures chilled summer this year

By M4G Bureau - May 21, 2018

Handled by Platinum agency, the campaign stands out with its catchy innovation and tactical media planning